Head of Market Insights

1 week ago


Dubai, Dubai, United Arab Emirates مؤسسة دبي الصحية الأكاديمية Full time
Lead, develop and deliver a marketing insights strategy and contribute to the overall departmental strategy.

  • Setting measurable and effective KPIs for the functional area in alignment with the Marketing and Communications (MarComms) objectives and DAHC's strategic goals.
  • Manage the design, execution and analysis of market insights reports into market conditions, trends, new opportunities, audiences, competitor analysis and brand strength.
  • Conduct qualitative research (focus groups, depth interviews), to obtain insight into the audience decisionmaking process or to test marketing materials.
  • Conduct or oversee effective primary and secondary market research, determining the most appropriate methods and internal and external data sources.
  • Interpret data (from primary and secondary research), formulate reports, and make recommendations segmented and customized for key stakeholders.
  • Develop presentations and insights to support other roles within DAHC.
  • Provide insight to inform marketing campaigns.
  • Work with external agencies in the procurement of market research and analysis as required.
  • Work closely with the internal MarComms team to increase DAHC brand awareness and value with internal and external audiences, ensuring actionable market intelligence is applied through all parts of the Marketing and Communications Strategy delivery and is aligned with brand mission and values.
  • Lead and manage a team of marketing professionals and coordinate the work and outputs of cross functional teams to meet project objectives.
  • Track and report progress against plans, assess and manage risks, issues, and associated mitigation plans.
  • Manage event budgets, team budgets and performance.

المؤهلات و المهارات

  • Minimum of four years' experience in a Market Research or Data Analysis role in a commercial or public sector organisation; or a postgraduate qualification in Market Research or statistical analysis.
  • At least one year of effective line management experience of one or more staff.


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