Senior Campaign Executive

1 week ago

Dubai, Dubai, United Arab Emirates TEAM LEWIS Full time
We are a global marketing agency that has gone from startup to multinational in little over two decades.

Our success is due to a team of talented people delivering awardwinning campaigns and expanding our client relationships into new markets and services.

Making strategic acquisitions.

TEAM LEWIS has won many prestigious awards including Cannes Lions PRovoke Media ICCO European Excellence PRCA Digital Digital Impact and Global Digital Excellence.

At the heart of the business is the TEAM LEWIS Foundation (TLF).

A nonprofit charitable entity funded by TEAM LEWIS the TLF makes grants to support individuals undertaking charitable activities and charitable organisations in achieving their goals.

The TLF plays a constructive role in promoting social cultural economic and environmental innovation that benefits society. It aims to strengthen the bonds between the communications industry businesses governments and nonprofits. In 2021 the TLF granted $1 million to small and large organisations all over the globe. The goal in 2022 is to grant $5 million.

Community charities are championed by TEAM LEWIS employees who volunteer their time and skills to provide marketing and comms support to maximise the grants effectiveness.

Purpose of the roleThe Senior Campaign Executive is responsible for daytoday media liaison and project management withinaccounts.

As the most mediafocused role within the Client Servicing team a Senior CampaignExecutive will thrive on successfully pitching their clients stories to the media.

This person integratessocial media into PR campaigns and has the necessary skills to communicate effectively with their clientsteams and media contacts.

Key responsibilities and tasksClient ManagementAssists the Campaign Managers and Campaign Directors with the management of clients and projectsOffers thoughtful advice and recommendations to clients and team regarding media strategytactics and media opportunitiesMaintains assigned relationships with clients establishing self and LEWIS as an invaluablelongterm partner for marketing and communications servicesManages communication with select clients and ensures deadlines and service agreementsare met consistentlyParticipates in the business development process by supporting with pitch preparation andresearchMedia RelationsUnderstands and avidly follows the news agenda positioning clients and products within the widernews narrativeDirectly pitches engaging content to journalists bloggers and analysts on an ongoing basisAssists in the management of press/analyst tours briefings and meetingsReviews and refines campaign programmes at a tactical level ensuring ongoing relevance andadapting plans where necessaryDeploys rapid response to breaking news on behalf of clients reacting quickly to emerging storiesin line with client profilesResearches identifies and approaches appropriate media contacts (eg.

journalists bloggersanalysts) on an ongoing basisIdentifies and secures standing opportunities such as columns and Q&As with a wide range ofindustry and national news platformsContinually builds a solid understanding of the media landscape across national regionalindustryspecific and vertical channelsAttends and coordinates industry events with a view to growing and strengthening individual andLEWIS media networkContentDrafts a broad range of written materials including biographies briefing documents mediaalerts soundbites Q&As backgrounders and boilerplates ensuring a consistent level of highquality contentCreates press materials and compelling content for both traditional and digital mediaCreates valuable and insightful briefing sheets to assist clients with their press communicationsUnderstands and develops knowledge around how to find a good news angle or hookTakes a developmental approach to improving writing ability adapting and refining style to suitthe needs of the clientWorks with content specialists to ensure a consistent level of quality for all written contentUses insight to create valuable briefing sheets for clients to use during their press briefingsReviews content drafted by Campaign Executives/Campaign Coordinators providing feedback andguidanceDigital / Social mediaUses social media platforms to expand own network develop media relationships andpositively impact client resultsPitches additional digital content including infographics animations and video to supportwritten content and client aimsUses social media and proactively explores new tools solutions and processes tocontinuously evolve and optimise client PR campaignsProvides social media insight as well as execution and management of related digital activityWorks collaboratively with the digital team to increase the utilisation of digital serviceswherever possibleTeam working and developmentMentors and provides advice to graduates and account executives within the direct and widerteamEnsures personal objectives are met on an ongoing basis as well as meeting all deliverableclient objectivesAccurately reports activity levels and regularly completes timesheets to ensure correctallocation of client dutiesWorks closely with line manager to maximise own strengths improve weaknesses andsupport individual and team career developmentSupports the training of graduates and interns wherever possibleRegularly attends LEWIS training sessions and daily press briefings to enhance skills anddevelop knowledgeReporting and analysisTracks and reports on media activity including coverage reports press clippings online mediaengagementReviews reports and metrics prepared by Campaign Executives/Campaign CoordinatorsEnsures that all account activity and results are reported back to the Senior CampaignExecutive / Campaign Manager / Campaign DirectorCommunicates account performance internally at account reviewsProvides reports to the Campaign Director or senior management team on requestGeneralSupports the Client Servicing team on a range of initiatives and projectsTakes a proactive role in promoting the LEWIS brand its work identity and valuesSupports the HR / Talent team by promoting both internal and external opportunities at LEWISacross social media and via the referral schemeContributes and supports the continuous improvement of systems practices and policiesAbout youRelevant experience working in a B2B corporate consumer or digital communications agencyenvironment at a Campaign Executive or Senior Campaign Executive levelAttention to detailProven written and spoken abilityin English and Arabic languagesCreative thinkingUnderstanding of client business issues and requirementsHighly developed presentation skillsThorough knowledge of media:

print and broadcastUnderstanding of market research and analysisAbility to motivate and lead a teamAbility to delegate effectivelyCalmness under pressure and ability to achieve tight deadlinesAbility to interact with confidence at board level with clientsProven ability to keep abreast of current affairs and relate them to client situationsPolished and professional appearanceThis job description is not intended to be an exhaustive list of the responsibilities for thisrole.

Other responsibilities may be added from time to time.
LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality empowerment and respect. We strive to create an inclusive workplace that supportsand celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place whereeveryone can thrive.

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