Marketing Campaign Manager

1 week ago


Dubai, Dubai, United Arab Emirates MaskEX Global Full time

As the Global Marketing Campaign Manager at MaskEX, you will play a pivotal role in leading and optimizing our marketing activities across various international markets. You will spearhead global campaigns across multiple channels such as performance marketing, social media, and events. Your role will involve working closely with our global team to ensure marketing strategies are cohesive, culturally relevant, and effective in maximizing engagement and conversion rates worldwide.

Key Responsibilities:

  • Campaign Strategy and Execution:
  1. Lead the development and execution of global marketing campaigns from conception to completion.
  2. Collaborate with internal teams and external partners to ensure effective campaign execution and alignment with overall business goals.
  3. Track and measure the results of marketing campaigns to assess effectiveness and inform future strategies.
  • Analytics and Reporting:
  1. Conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies.
  2. Present formal proposals and recommendations based on data-driven insights to senior management.
  • User Experience and Innovation:
  1. Stay attuned to the needs and experiences of users on the MaskEX platform, innovating ways to enhance user interaction and brand perception in various global markets.
  2. Collaborate with the global performance team to track and optimize the performance of acquisition marketing activities, including localizing messaging to improve relevance and effectiveness.
  • Best Practices and Compliance:
  1. Compile best practices and insights from global initiatives to enhance local marketing efforts in various markets.
  2. Ensure all marketing activities comply with relevant legislation and regulations to minimize risk and uphold MaskEX's reputation.
  3. Adhere strictly to MaskEX's internal security and confidentiality requirements.
  • Project Management:
  1. Develop and manage project plans, timelines, and budgets for global marketing campaigns.
  2. Identify and mitigate potential risks and issues throughout the campaign lifecycle.
  • Communication and Reporting:
  1. Act as the primary point of contact for global marketing campaigns, communicating plans, progress, and outcomes to internal stakeholders.
  2. Prepare and deliver presentations to senior management and investors, outlining campaign strategies and results.

Requirements:

  • A data-driven mindset with a passion for the cryptocurrency industry.
  • User-focused, with a keen sensitivity to user journey and product issues, aiming to improve ROI.
  • Extensive experience (7+ years) in developing and executing successful marketing campaigns, ideally within the cryptocurrency or tech sectors.
  • Proven ability to manage complex projects and drive strategic initiatives.
  • Excellent professional English communication skills, both spoken and written.
  • Fluency in additional languages is a plus.
  • Exceptional project management skills, lateral thinking, and strong organizational capabilities.
  • Results-oriented, with the ability to adapt and work under pressure in a fast-paced environment.
  • Strong business acumen, proficient in interpreting metrics and utilizing spreadsheets and charts for analysis.

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