Product Marketing Specialist

1 week ago


Dubai, Dubai, United Arab Emirates ABB Full time
Product Marketing Specialist | ABB Dubai

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company's solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on more than 130 years of excellence, ABB's ~105,000 employees are committed to driving innovations that accelerate industrial transformation.

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You will be working Product Marketing Specialist, will be part of Electrification Business Area for Smart Buildings division based in Dubai, UAE. In this role you will be responsible to implement product marketing strategies in assigned area to meet business objectives and in line with global product strategy, implement all marketing activities and support sales organization in driving sales and services of respective products.

Product Marketing Specialist | ABB Dubai | Apply Now

This position reports to

Product Marketing Director (UAE&Cluster)

Your responsibilities

Implementing the assigned area/segment product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy

Achieving product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed, focusing on achievement of orders and Net Promoter Score (NPS)

Executing annual marketing plan in conjunction with relevant Division/Product Groups, preparing business plans focused on business development for a defined market

Coordinating market analyses with sales team members and defining appropriate forecasts and plans, evaluating and sharing customer research, market conditions and competitor data

Overseeing sales execution for assigned products by providing relevant materials and guidance to sales team(s)

Driving sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each sales person, facilitating know-how sharing and cross-collaboration

Your background

Bachelor's degree – Electrical Engineering

5 to 7+ years of proven relevant experience in low voltage switch gear design/development, SolidWorks & Auto CAD expert

Good understanding of IEC61439 & carrying out type test

Fluency in English language is mandatory

Don't miss out on this exciting opportunity – apply now at


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