Associate Brand Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Haleon Full time

Job Description:

Site Name:
UAE - Dubai

Posted Date:
Mar

Hello. We're Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we're improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're building together. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

Haleon is committed to the principle of equal opportunities and equal treatment at the work place.

The Haleon team is supportive of 'Projects of the 50' initiative in UAE and provides equal and fair employment opportunities for Emiratis via collaboration with Nafis.

'NAFIS' is a federal program to increase the competitiveness of Emirati human resources and empower them to occupy jobs in the private sector.

Launched as part of 'Projects of the 50', the program aims to accelerate the UAE's development journey and boost the economy

Job Purpose:

Support activation and execution of brand strategies, New Product Launches, promotion calendar and media to drive sustainable brand consumption and sales growth for local market

Key Responsibilities:

  • Assist Brand Manager/Marketing Manager with new product launches, including identifying insights and partnering with other stakeholders (ComEx, Sales, Supply).
  • Assist in developing winning Market Activation Plans (MAPs) in the context of the consumer, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in sales and shares.
  • Work with Brand Manager/Marketing Manager to adapt Area tool kits (materials, claims, copy (when necessary), etc )
  • Accountable for accelerated share, sales and profit growth for assigned brand portfolio over 3>1 plan in the market.
  • Collaborate with ComEx on driving consumer promotions and trade programs.
  • Lead market analysis, understand category dynamics through Nielsen and generate action points.
  • Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.
  • Assist in planning, managing and deploying working media to optimize return on investment.
  • Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
  • Build strong agency partnerships at LOC to deliver world class activation.
  • Actively contribute and lead Joint Planning Sessions to drive implementation of NPDs
  • Lead artwork process and changes for innovation.
  • Model Haleon values & behaviors and compliance with all Haleon codes of practice.
  • Responsible for tracking brand equities and recommending remedial action.

Why you?

Basic Qualifications

Education & Experience:

  • University Degree, Business / Marketing or any degree with sales and/or marketing experience, Position requires knowledge of business / marketing fundamentals
  • 23 years experience in FMCG (marketing / sales)
  • The role requires experience with managing a product launch / project management as the job holder will need to work with cross functional teams (Sales, ComEx, Area, Supply)

Why Join Us?
The future of everyday health is changing. And we're the people changing it. In front of us is an incredible opportunity to go beyond what any of us have done before. And make everyday health more achievable, more inclusive and more sustainable. For more and more people.

So join us, as we build one of the world's leading consumer healthcare companies. Join us to innovate our category-leading brands. To better understand people's everyday health needs. To tackle the biggest barriers that stand in their way. To change individual and societal behaviour.

Join us to work with colleagues who share your restless energy. To explore your interests. To stretch yourself to do the best work of your career.

And join us, as together we build a working experience that encourages us all to lead happier, healthier, more productive lives.

The way we see it, every day is an opportunity for better. And we're going all in to realise it.


At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore

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