Brand Manager

1 week ago


Dubai, Dubai, United Arab Emirates Popcorn Passion LLC Full time

Company Description

Role Description
This is a full-time on-site role for a Brand Manager at Popcorn Passion in Dubai, United Arab Emirates.

As a Brand Manager, you will be responsible for overseeing the brand's marketing strategy and ensuring consistent messaging across all channels.

You will collaborate with cross-functional teams to develop and execute marketing campaigns, analyze market trends, and identify opportunities for brand growth.

Additionally, you will monitor and maintain brand guidelines to ensure brand integrity and customer satisfaction.

Responsibilities

  • Analyzing brand positioning and consumer insights.
  • Aiding in shaping and communicating the vision and mission of the brand.
  • Converting brand elements into actionable plans and gotomarket strategies.
  • Managing relationships with aggregators and retail stores selling our products.
  • Spearheading creative development to engage the target audience and prompt action.
  • Tracking and evaluating the performance of marketing campaigns, assessing ROI and KPIs.
  • Monitoring market trends, researching consumer markets, and analysing competitors' activities.
  • Supervising both new and ongoing marketing and advertising initiatives.
  • Monitoring product distribution and consumer feedback.
  • Formulating innovative growth strategies.
  • Ensuring alignment within the company regarding the brand's direction, choices, and tactics.
  • Comprehensive management of all social media platforms and online stores.

Skills and Qualifications

  • Bachelor's degree in marketing or a related field.
  • Demonstrated track record in Brand Management or Associate Brand Management within similar industries, specifically handling snack products through online platforms and aggregators as well as retail channels (minimum 3 to 5 years of experience).
  • Proven capability to formulate brand and marketing strategies and effectively communicate recommendations to senior management.
  • Experience in identifying target demographics and crafting impactful campaigns.
  • Keen awareness of current trends and industrybest marketing practices.
  • Strong knowledge of brand management principles and strategies
  • Experience in developing and implementing marketing campaigns.
  • Excellent communication and interpersonal skills
  • Creative thinking and problemsolving abilities
  • Proficiency in market research and data analysis
  • Knowledge of digital marketing trends and content creation for social media platforms
  • Experience in the food industry or FMCG sector is a plus.

Remuneration
competitive remuneration plus generous incentive directly related to KPI and results. All other benefits and perks as per UAE labour laws.

Job Types:
Full-time, Permanent

Pay:
AED10, AED12,000.00 per month
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