UAE - Trade Marketing Manager (FMCG) - Dubai

2 weeks ago


Dubai, Dubai, United Arab Emirates linkr GmbH Full time

Requirements:
Our client is looking to hire a full-time in-house Trade Marketing Manager to be based in Dubai, UAE.
Remote work is not accepted.
Salary: 10K- 16K AED /month + other benefits
Right candidates are invited to apply directly here:
Trade Marketing Manager

Our client is a well-established and rapidly growing FMCG (Fast-Moving Consumer Goods) family company based in the vibrant city of Dubai.

With a rich history and a commitment to delivering high-quality products to our customers, they are looking for a dynamic and strategic Trade Marketing Manager to join their team and drive our brand's presence in the market.

Position Overview

As the Trade Marketing Manager, you will play a pivotal role in developing and executing marketing strategies that drive brand awareness, market share, and revenue growth in the highly competitive FMCG industry.

You will work closely with cross-functional teams to ensure our products are effectively promoted and positioned in the market.
Key Responsibilities

  • Trade Marketing Strategy Development Develop an:d execute trade marketing strategies that align with the company's overall business objectives. This includes creating and implementing promotional campaigns, trade incentives, and marketing initiatives to increase product sales.

Market Analysis:
Stay informed about market trends, competitor activities, and consumer preferences to identify opportunities and threats. Use market research data to make informed decisions and adapt marketing strategies accordingly.

Retailer Relationships:
Build and maintain strong relationships with key retailers and distributors.

Collaborate with them to develop joint marketing initiatives, co-promotions, and merchandising plans that maximize the visibility and sales of our products.


Budget Management:
Manage the trade marketing budget effectively, ensuring all activities are cost-efficient and delivering a strong return on investment.

Brand Activation:

Lead the planning and execution of in-store activations, point-of-sale displays, and trade promotions to enhance brand visibility and consumer engagement.


Sales Support:

Work closely with the sales team to provide them with the necessary tools, materials, and support to achieve sales targets.

Ensure clear communication and alignment between sales and marketing efforts.

  • Cross-functional Collaboration: Collaborate with product development, supply chain, and advertising agencies to ensure seamless integration of marketing strategies and product launches.

Performance Measurement:
Develop and implement KPIs and metrics to track the effectiveness of trade marketing initiatives. Regularly report on performance and make data-driven recommendations for improvement.

Qualifications:
– Bachelor's degree in marketing, Business Administration, or a related field. MBA is a plus.
– Proven experience in trade marketing within the FMCG industry, with a minimum of 5 years in a managerial role.
– Strong understanding of market dynamics, consumer behaviour, and retail channels in Dubai and the wider UAE market.
– Exceptional project management and communication skills.
– Analytical mindset with the ability to use data to drive decisions.
– Proficiency in Microsoft Office and marketing software/tools.
– Creative thinking and ability to develop innovative marketing campaigns.
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