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Paid Search Manager

3 months ago

Dubai, Dubai, United Arab Emirates Merkle Full time

Company Description About dentsu international**:

Dentsu is a network designed for what's next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.


We create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.

In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.

Job Description Job Title**:
Paid Search Manager, CXM, Merkle, dentsu

Reporting to:
Performance Media Associate Director

Work Location:
Dubai, United Arab Emirates

Job Level:
L35 -
Manager

Job Type:
Full-time (Hybrid)

Your role:


The purpose of this role is to lead and manage the implementation and execution of Paid Search campaigns and strategies and the day-to-day communication with clients to help achieve their goals.


Your key responsibilities:

  • Lead quarterly/annual business reviews
  • Manage, train, and develop the team of account associates and senior associates
  • Monitor multiple account performance and ensure accurate targets are being achieved and ensure the health of the accounts.
  • Own the relationship with our client stakeholders aiming for high client satisfaction and retention. Truly understand our clients brand and the their industry
  • Own the collaborative relationship with our platform partners
  • Be accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking
  • Ensuring effective communication internally & externally
  • Provides day to day implementation, optimisation and upload of client campaigns through direct input and supervising junior staff
  • Liaises with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
  • Coaches and develops junior staff, supervising their projects and day to day activities
  • Builds strong relationships across client services team and with client.
  • Develops account strategy in partnership with client and PPC Director and is accountable for the execution of strategy and achievement of KPIs
  • Responsible for the operational success of accounts, ensures deliverables are met on time and on budget
  • Owns and manages the client strategy and plans key campaign efficiencies
  • Manages all daytoday efforts and is the primary daytoday SME voice to the client
  • Plans accounts and growth opportunities, working closely with the Account Directors
  • Builds strong relationships across Client Services and other channel teams

Qualifications Skills and Experience**:

  • Bachelor's degree (preference in Marketing, Data Analytics, or related field).
-
3-5 years of paid search experience.

  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe).
  • Handson experience managing online campaigns across various vendors (SA360, Google AdWords, & Bing Ads,) Yandex, Baidu & META are preferable, but not essential.
  • Strong understanding of SEM fundamentals.
  • SA360 certification is a plus.
  • Proficiency in MS Excel, Word, and PowerPoint.

What profile are we looking for:


  • Analytical Thinking: A Paid Search Manager needs to analyze data, identify trends, and make informed decisions based on performance metrics. Strong analytical skills are crucial for optimizing campaigns effectively.
-
Attention to Detail: Managing paid search campaigns involves handling numerous variables, from keyword bids to ad copy. Paying attention to small details ensures accuracy and prevents costly mistakes.
-
Adaptability: The digital landscape is dynamic, with frequent algorithm updates and industry shifts. A Paid Search Manager should adapt quickly to changes, staying ahead of trends and adjusting strategies accordingly.
-
Communication Skills: Effective communication is vital. You'll interact with clients, team members, and stakeholders. Clear communication ensures everyone is aligned and understands campaign goals.
-
Problem-Solving: Paid search often presents challenges, such as low conversion rates or unexpected budget constraints. A skilled manager can troubleshoot issues, find solutions, and optimize performance.
-
Time Management: Juggling multiple campaigns, tasks, and deadlines requires excellent time management. Prioritizing effectively ensures timely execution and succes