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eCommerce Search Engine Optimization Expert

3 months ago

Dubai, Dubai, United Arab Emirates Precision Hire Solution Full time

About the Role:

Join our dynamic team at Precision Hire Solution as we seek a skilled eCommerce Search Engine Optimization Expert. In this pivotal role, you will significantly contribute to improving our online presence and increasing organic traffic to our eCommerce site. Are you prepared to embrace this opportunity?

Key Responsibilities:

SEO Strategy Formulation:

  • Design and execute robust SEO strategies aimed at enhancing the organic visibility and search rankings of our eCommerce platform.
  • Conduct in-depth keyword analysis, competitive assessments, and website evaluations to pinpoint areas for optimization.
  • Implement both on-page and off-page SEO techniques to boost site traffic and improve conversion rates.

Content Enhancement:

  • Refine all site content, including product descriptions, category pages, and blog entries, to meet search engine criteria and engage users effectively.
  • Develop content strategies targeting relevant keywords to draw organic traffic to the platform.
  • Collaborate with content creators and designers to generate engaging, SEO-optimized content.

Technical SEO Management:

  • Ensure the technical integrity and performance of the website by optimizing factors such as loading speed, mobile compatibility, and site structure.
  • Apply technical SEO best practices, including schema markup, canonical tags, and XML sitemaps.
  • Utilize SEO tools and analytics platforms to track website performance and promptly resolve any technical issues.

Link Building and Outreach Initiatives:

  • Establish and oversee high-quality backlinks from reputable sites to strengthen domain authority and improve search rankings.
  • Conduct outreach efforts to secure guest blogging opportunities, partnerships, and collaborations with influencers.
  • Monitor the backlink profile to disavow harmful links and maintain a robust link profile.

Analytics and Performance Reporting:

  • Monitor, analyze, and report on essential SEO metrics such as organic traffic, keyword rankings, and conversion rates.
  • Leverage data-driven insights to evaluate the success of SEO strategies and make informed adjustments.
  • Provide regular updates and recommendations to stakeholders and senior management regarding SEO performance and potential improvements.

Integration with Digital Marketing:

  • Work closely with the digital marketing team to align SEO initiatives with other marketing channels, including paid search, social media, and email marketing.
  • Develop integrated marketing campaigns to effectively drive traffic, engagement, and sales across various platforms.
  • Utilize digital marketing insights to refine SEO strategies and vice versa for optimal outcomes.

Qualifications:

  • Proven experience as an SEO Specialist with a focus on eCommerce websites.
  • Thorough understanding of SEO principles, techniques, and industry best practices.
  • Familiarity with digital marketing strategies, including paid search, social media, and content marketing.
  • Creative problem-solving skills to address complex SEO challenges with innovative solutions.
  • Strong analytical abilities and proficiency in SEO tools and analytics platforms.
  • Excellent communication and teamwork skills, emphasizing cross-functional collaboration.
  • Enthusiasm for staying updated on industry trends, technologies, and best practices in SEO and digital marketing.

This position is offered on a full-time basis.