Creative Director

3 months ago


Abu Dhabi, United Arab Emirates Talent Pal Full time
Overview: Core42 is seeking aCreative Director & AI Lead to develop and oversee theorganizations full spectrum of assets and brand visual strategy.Reporting to the SVP of Marketing the main focus of this handsonrole is to activate the visual and storytelling needs for thecompany across product sales and brand while adhering and advancingthe companys greater awareness.
This rolewill involve both producing content as well as coaching andsupervising an internal team with agency partners to ensure thehighest standards of quality are met on a consistent basis for thebrand and product GTM campaigns. The position uses both the leftand right brain equally and requires a personality and skill setadept at brainstorming creative strategy championing ideas andsocializing assets with multiple stakeholder teams to ensure aseamless launch on a global and local scale. They will developbeautiful storytelling inspiring creativity in the form of staticartwork event presentations sales collateral and trailers andadditional A/V assets to tell a story and engage B2B and consumeraudiences for the brand. As the AI lead they will be proactiveabout the incremental and systemic use of generative AI as part ofthe brand and partner relationships outputs.
Core42 isthe UAEs nationalscale enabler for cloud and generative AIcombining G42 Groups expertise across multiple technologydisciplines into a single platform for public sector and largeenterprise transformations. Building on our capabilities assovereign cloud and HPC specialist we bring generative AIcybersecurity professional and managed services expertise to enablenationalscale program deployments across industries. Responsibilities:
  • Lead the development andimplementation of campaigns and initiatives ensuring exceptionalcreative experiences that elevate industry marketingstandards.
  • Test evaluate and implementcuttingedge AI tools to streamline content creation and automateworkflows enhancing productivity
  • Adept atoverseeing a production unit of graphic designers motion designersvideo editors and art directors to elevate and scale the creativefor multiple products
  • Write a creativestrategy and presentations derived from multistakeholder data andinsights for multiple products and brands
  • Capable of building scalable designs in multi formats for varietyof storytelling touchpoints and personalizedjourneys
  • Refine and manage creative templatesand resources ensuring they leverage AI for increased efficiencyand dynamism. Offer use cases and demos for ourpartners.
  • Automate and standardize repetitivetasks within Figma and After Effects to enable creativity utilizingAI where possible
  • Execute on concepts byturning them into highquality work. Working on campaigns print& digital paid & organic social email OOH andmore.
  • Experience in A/B testing formats andcreatives across digital ecosystems and ownedmedia.
  • Create project schedules effectivelymanaging timelines from conception through successful launch andbeyond communicating milestones to keystakeholders.
  • Access reporting tools toanalyze asset performance.
  • Reviewing artworkand video performance metrics (per platform) analyzing winningtrends and determining a path for bettercreativity.
  • Continue to proactively learnabout product creative strategy and also be able to educatecrossfunctional partners and internal team members on the latestproduct developments.
  • Be a brand guardian andconsistently work to articulate and execute onbrand communicationin the companys tone values proposition and visualstandards
Qualifications:
  • Minimum 1015 years of experience in Productionor Creative in house or agency
  • A strongcommitment to mentoring and skill development capable of inspiringcreativity and innovation within the team
  • Apassion for technology news and events.
  • Multilingual skills are a plus particularly Arabic and Englishspeakers will be given preference
  • Ability towork in highpressure situations
  • Demonstratedexperience using Generative AI tools such as ChatGPT Jasper andMidJourney
  • Past experience or education inprompt engineering is a plus
  • Portfolio of workfor review.
This job has beensourced from an external job board.
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