Associate Director Of Marketing

1 month ago


Abu Dhabi, United Arab Emirates Accor Full time

The Associate Director Of Marketing will beresponsible for developing, implementing, and executing strategicmarketing and communication plans for our luxury five-star hotel.This role involves increasing brand awareness, driving customerengagement, and promoting our services to a global audience. Theideal candidate will possess a blend of creativity, analyticalskills and a deep understanding of the luxury hospitalitymarket.

  • Strategic Planningand Execution:
    • Develop and execute comprehensivemarketing and communication strategies that align with thehotel's business goals.
    • Identify targetmarkets and develop tailored marketing campaigns to attract andretain guests.
  • BrandManagement:
    • Maintain and enhance thehotel's brand image and reputation across allchannels.
    • Ensure consistency in branding,messaging and tone of voice in all marketing materials andcommunications.
  • ContentCreation and Management:
    • Oversee the creation ofhigh-quality content, including press releases, newsletters, blogposts, social media updates and promotionalmaterials.
    • Collaborate with the creative teamto produce compelling visual content that resonates with the targetaudience.
  • DigitalMarketing:
    • Develop and manage digital marketingcampaigns, including SEO/SEM, email marketing, social media andonline advertising.
    • Monitor and analyze digitalmarketing performance using analytics tools and adjust strategiesas needed to optimizeresults.
  • PublicRelations:
    • Build and maintain relationships withmedia, influencers, and industry partners to secure positivecoverage and enhance the hotel's publicprofile.
    • Coordinate press visits, media events,and other PRactivities.
  • MarketResearch and Analysis:
    • Conduct market researchto identify trends, opportunities and competitivelandscape.
    • Use insights to inform marketingstrategies and drive businessgrowth.
  • BudgetManagement:
    • Develop and manage the marketingbudget, ensuring efficient allocation ofresources.
    • Track and report on marketingexpenditures andROI.
  • TeamLeadership:
    • Lead and mentor the marketing andcommunications team, fostering a collaborative and innovative workenvironment.
    • Provide training and developmentopportunities to enhance teamperformance.

Qualifications

  • Education: Bachelor’sdegree in Marketing, Communications, Business Administration, or arelated field. A Master’s degree or relevantcertifications (e.g., CIM, Digital Marketing) is aplus.
  • Experience: Minimum of 5-7 years ofexperience in marketing and communications, preferably within theluxury hospitalitysector.
  • Skills:
    • Strongunderstanding of luxury market dynamics and customerbehavior.
    • Exceptional written and verbalcommunication skills.
    • Proficiency in digitalmarketing tools and platforms (e.g., Google Analytics, social mediamanagement tools).
    • Creative thinking andability to develop innovative marketingcampaigns.
    • Excellent organizational and projectmanagement skills.
    • Ability to analyze data andderive actionable insights.
    • Proven ability tobuild and maintain relationships with media and industryinfluencers.


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