Associate Director Of Marketing
1 month ago
The Associate Director Of Marketing will beresponsible for developing, implementing, and executing strategicmarketing and communication plans for our luxury five-star hotel.This role involves increasing brand awareness, driving customerengagement, and promoting our services to a global audience. Theideal candidate will possess a blend of creativity, analyticalskills and a deep understanding of the luxury hospitalitymarket.
- Strategic Planningand Execution:
- Develop and execute comprehensivemarketing and communication strategies that align with thehotel's business goals.
- Identify targetmarkets and develop tailored marketing campaigns to attract andretain guests.
- BrandManagement:
- Maintain and enhance thehotel's brand image and reputation across allchannels.
- Ensure consistency in branding,messaging and tone of voice in all marketing materials andcommunications.
- ContentCreation and Management:
- Oversee the creation ofhigh-quality content, including press releases, newsletters, blogposts, social media updates and promotionalmaterials.
- Collaborate with the creative teamto produce compelling visual content that resonates with the targetaudience.
- DigitalMarketing:
- Develop and manage digital marketingcampaigns, including SEO/SEM, email marketing, social media andonline advertising.
- Monitor and analyze digitalmarketing performance using analytics tools and adjust strategiesas needed to optimizeresults.
- PublicRelations:
- Build and maintain relationships withmedia, influencers, and industry partners to secure positivecoverage and enhance the hotel's publicprofile.
- Coordinate press visits, media events,and other PRactivities.
- MarketResearch and Analysis:
- Conduct market researchto identify trends, opportunities and competitivelandscape.
- Use insights to inform marketingstrategies and drive businessgrowth.
- BudgetManagement:
- Develop and manage the marketingbudget, ensuring efficient allocation ofresources.
- Track and report on marketingexpenditures andROI.
- TeamLeadership:
- Lead and mentor the marketing andcommunications team, fostering a collaborative and innovative workenvironment.
- Provide training and developmentopportunities to enhance teamperformance.
Qualifications
- Education: Bachelor’sdegree in Marketing, Communications, Business Administration, or arelated field. A Master’s degree or relevantcertifications (e.g., CIM, Digital Marketing) is aplus.
- Experience: Minimum of 5-7 years ofexperience in marketing and communications, preferably within theluxury hospitalitysector.
- Skills:
- Strongunderstanding of luxury market dynamics and customerbehavior.
- Exceptional written and verbalcommunication skills.
- Proficiency in digitalmarketing tools and platforms (e.g., Google Analytics, social mediamanagement tools).
- Creative thinking andability to develop innovative marketingcampaigns.
- Excellent organizational and projectmanagement skills.
- Ability to analyze data andderive actionable insights.
- Proven ability tobuild and maintain relationships with media and industryinfluencers.
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