Digital Marketing Executive

6 months ago


Dubai, United Arab Emirates Accor Full time


JobDescription

  • Develop and execute annualE-Marketing plan including:
    • Online distributionmanagement
    • Database Acquisition and e-mailcampaigns
    • Search engines’optimization / marketing activities
    • Socialmedia Strategy
    • Onlineadvertising
    • Mobilemarketing
    • Tracking, analysis andcontrol
  • Manage andexecute an e-Commerce strategy to include all online marketingefforts of the property including traffic and revenue generationprograms via SEO, SEM, affiliate relationships, email, and otheronline mechanisms. These programs will cover both acquiring newcustomers and encouraging repeat visits by existingcustomers.
  • Preserve brand standards and priceconsistency across all online distributionchannels.
  • Gather and analyze intelligence onmarkets' threats andopportunities.
  • Manage various e-tools. Forexample: eCRM (Customer Relationship Management), websites'CMSs (Content Management System), Social Media Management Platform...etc.
  • Build a destination-focused webstrategy.
  • Manage strategic alliances withonline travel agencies.
  • Stimulate support anddevelopment of the online strategy within thehotel.

Qualifications

Skills/Experience:

  • Minimum 3 years of experience at anymarketing function, preferably in the digital marketingfield
  • Strategic thinker and decisionmaker
  • Passionate about the digital world, selfstarter and Fast learner
  • Familiarity withContent Management systems.
  • Basic htmlknowledge an asset
  • Comfortable working withphoto-editing software; Photoshop forexample
  • Familiarity with Google Analytics orother web analytics tools and metrics
  • Pastexperience purchasing online display advertising and coordinatingonline campaigns
  • Knowledge of search engineoptimization/marketing practices also anasset

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