Paid Media Executive

3 months ago


Dubai, United Arab Emirates Property Finder Full time
  • Build, manage, and optimizeinnovative paid media campaigns across various platforms, includingbut not limited to PPC, paid social, display, and contentpromotion.
  • Collaborate with the wider marketingteam to define campaign objectives, target audience, and keyperformance indicators (KPIs) to ensure alignment with overallbusiness goals.
  • Conduct in-depth marketresearch and competitive analysis to identify growth opportunitiesand industry trends that can enhance our brand's visibilityand SOV.
  • Manage and monitor paid media budgets,ensuring efficient allocation and optimization of resources toachieve optimal campaign performance.
  • Leveragedata and analytics tools to measure campaign effectiveness,identify areas for improvement, and make data-driven decisions toenhance performance.
  • Stay up-to-date with thelatest digital marketing trends, emerging technologies, andindustry best practices to continuously improve our paid mediastrategies.
  • Work closely with creative andcontent teams to develop compelling copies and creatives thatresonate with the target audience and driveengagement.
  • Collaborate with cross-functionalteams to ensure seamless integration and alignment of paid mediacampaigns with other marketinginitiatives.
  • Analyze and present campaignperformance reports to key stakeholders, providing insights andrecommendations for future improvements.

Essential - Education,Knowledge/Skills & Attitude:

  • Bachelor's degree inMarketing, Advertising, Business, or a relatedfield
  • With 2 years of relevant work experiencein a similar setting (Tech, E-Commerce,etc.)
  • Proven experience in developing andexecuting successful paid media campaigns across various digitalplatforms.
  • Strong analytical skills andproficiency in data analysis tools andplatforms.
  • In-depth knowledge of digitalmarketing trends, tools, and bestpractices.
  • Excellent communication andcollaboration skills to work effectively with cross-functionalteams.
  • Results-oriented with a strong drive forachieving and exceeding performancetargets.
  • Creative mindset with the ability tocraft compelling ad copy andcreatives.
  • Familiarity with digital marketinganalytics tools, such as Google Analytics and mobile measurementpartners like Adjust and AppsFlyer.
  • Strongorganizational skills and the ability to handle multiple projectsand deadlines simultaneously.

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