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Paid App Social Marketing officer
1 month ago
- Lead formulation of Paid AppMarketing/ Social ads strategies for MENA, including identifyingkey target customer segments, competitive environment, ourprogram’s strengths and areas to invest for futureinnovations
- Manage app marketing budget andportfolio strategy to deliver target new app visitors, customers;continuously test new partners, campaign types to increase reachand efficiency of the paid appprograms
- Demonstrate ability to think big,innovate to drive growth and improve measurement capabilities onapp and social ads
- Deliver results at thetactical level (managing project execution, testing ideas, creatingcampaigns/offers, analyzing data, solving problems, optimizing andscale marketing programs)
- Provide actionableinsights on app marketing KPIs and performance reporting viaweekly, monthly, quarterly and annual businessreviews
- Collaborate with other functional teamsto identify and execute new app and social mediainitiatives
- Own and influence productenhancements with local/ WW tech teams to improve customerexperience
- Engage with WW counterparts toestablish a unified Amazon vision for paid app marketing and socialads, benchmark program effectiveness and implement bestpractices
BasicQualifications
- 5+ years of marketing/ productexperience in ecommerce
- Deep knowledge andexperience in app marketing andmeasurement
- Passion forquantitative/qualitative analysis, and ability to turn analysisinto actionable plans
- Demonstrated skills ineffectively managing complex processes with multiple businessowners
- Demonstrated ability to work with globaltechnology and business teams
- Strong verbal andbusiness writing skills with extreme attention to detail forreviews and plans
- Tenacity and sense ofurgency; ability to make things happen quickly with large, lessnimble partners and/or teams.
- Ability to thrivein a fast-paced environment, and manage multiple, competingpriorities simultaneously
- Bachelor'sdegree required
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