Paid App Social Marketing officer

1 month ago


Dubai, United Arab Emirates Amazon Full time
  • Lead formulation of Paid AppMarketing/ Social ads strategies for MENA, including identifyingkey target customer segments, competitive environment, ourprogram’s strengths and areas to invest for futureinnovations
  • Manage app marketing budget andportfolio strategy to deliver target new app visitors, customers;continuously test new partners, campaign types to increase reachand efficiency of the paid appprograms
  • Demonstrate ability to think big,innovate to drive growth and improve measurement capabilities onapp and social ads
  • Deliver results at thetactical level (managing project execution, testing ideas, creatingcampaigns/offers, analyzing data, solving problems, optimizing andscale marketing programs)
  • Provide actionableinsights on app marketing KPIs and performance reporting viaweekly, monthly, quarterly and annual businessreviews
  • Collaborate with other functional teamsto identify and execute new app and social mediainitiatives
  • Own and influence productenhancements with local/ WW tech teams to improve customerexperience
  • Engage with WW counterparts toestablish a unified Amazon vision for paid app marketing and socialads, benchmark program effectiveness and implement bestpractices

BasicQualifications

  • 5+ years of marketing/ productexperience in ecommerce
  • Deep knowledge andexperience in app marketing andmeasurement
  • Passion forquantitative/qualitative analysis, and ability to turn analysisinto actionable plans
  • Demonstrated skills ineffectively managing complex processes with multiple businessowners
  • Demonstrated ability to work with globaltechnology and business teams
  • Strong verbal andbusiness writing skills with extreme attention to detail forreviews and plans
  • Tenacity and sense ofurgency; ability to make things happen quickly with large, lessnimble partners and/or teams.
  • Ability to thrivein a fast-paced environment, and manage multiple, competingpriorities simultaneously
  • Bachelor'sdegree required


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