Paid Social Media Executive

2 months ago


Dubai, United Arab Emirates CAFU Full time

Develop, execute, and monitor paid social media campaigns across various platforms, including Facebook, Twitter, Instagram, LinkedIn, and other social media channels.
- Create, manage, and optimize advertising campaigns to drive traffic, and generate leads and sales.
- Continuously monitor and analyze campaign data, including key metrics such as impressions, clicks, conversions, and ROI.
- Conduct A/B testing to improve campaign performance, including targeting, ad copy, creatives, and landing pages.
- Stay up-to-date with the latest trends and developments in social media advertising, and identify opportunities to enhance campaign performance.
- Collaborate with other teams such as content and creative to develop high-quality, engaging social media campaigns.
- Produce reports on campaign performance and present findings to stakeholders.
- Manage budgets and ensure campaigns are delivering the expected ROI.
- Work closely with social media managers to ensure cohesive messaging across all social media channels.

**Requirements**:

- Bachelor's degree in marketing, advertising, or a related field.
- 4-6 years of experience in paid social media advertising.
- Strong understanding of paid social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and other social media channels.
- Prior experience with App advertising is essential.
- Experience managing campaigns on Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager, and other platforms.
- Strong analytical skills, with experience in analyzing campaign data and using it to optimize performance.
- Excellent communication skills, with the ability to work collaboratively with other teams and present findings to stakeholders.
- Detail-oriented and able to manage budgets effectively.
- Familiarity with Google Analytics and other data analysis tools is a plus.
- Fluent in English, with Arabic being a plus.
- Must be based in Dubai.

**Benefits**
- A collaborative environment where diversity is celebrated.
- A flexible workforce.
- A competitive market salary with housing and transport allowances.
- A fast-moving supportive company where everybody takes ownership over their work.
- The opportunity to share in the success of the business with stock options for qualifying employees.
- The opportunity to work on a product with growing global appeal.
- The opportunity to work with some of the most talented people in the industry from well-known digital brands.



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