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Marketing Senior Specialist
4 weeks ago
JOB TITLE: Marketing Senior Specialist
UNIT: Commercial
REPORTS TO: Marketing Director
JOB LOCATION: Abu Dhabi, UAE
POSITION DETAILS
JOB PURPOSE OVERVIEW:
Execute and support key marketing activities of Etharas events and alignment with new business objectives under the guidance of the Marketing Director.
DIRECT REPORTS: None.
CONTRIBUTION TO CULTURE:
Actively participate in and support campaigns that reflect and promote Etharas events.
WORKING CONDITIONS:
UAE based with domestic and international travel as required. Remote working permitted in line with Human Capital policies.
QUALIFICATIONS:
EDUCATION EXPECTED: Bachelors or Masters degree in business marketing or a related field.
EXPERIENCE EXPECTED: 5 years of experience in marketing roles with a focus on events and entertainment companies/clients.
SOFT SKILLS:
Good communication and interpersonal skills. Ability to work in a fast-paced dynamic environment and manage multiple priorities.
TECHNICAL SKILLS:
Analytical mindset with an inclination towards data-driven decisions. Proficient in Microsoft Office.
DETAILED ROLE RESPONSIBILITIES:
- Assist in the development of marketing strategies for Etharas events ensuring alignment with broader organizational goals.
- Support the execution of strategies that drive sales and profitability for events.
- Collaborate with the event programs department to finetune marketing strategies as per individual event needs.
- Assist in analyzing market trends and customer feedback to suggest improvements in marketing strategies.
- Aid in the creation and execution of marketing campaigns across channels including email, social media, digital PR, and partnerships.
- Monitor campaign budgets and ensure timely execution providing regular updates to the Marketing Director.
- Coordinate with internal teams to ensure events are effectively promoted and achieve targeted ticket sales.
- Maintain brand consistency across all promotional materials and initiatives.
- Coordinate with the sales department to ensure marketing campaigns are in sync with sales objectives and targets.
- Stay informed about the latest trends and best practices in marketing and advertising especially within the events industry.
- Provide necessary support to the on-ground marketing team ensuring streamlined communication and coordination with other departments and stakeholders.
- Assist Marketing Director in devising and refining marketing plans for Etharas events.
- Support in tracking and evaluating Etharas events campaign results suggesting modifications as needed.
- Ensure compliance with legal and regulatory requirements such as data protection and advertising standards.
- Ensure all marketing and communications activities align with Etharas event strategic objectives and contribute to its overall success.
OTHER RESPONSIBILITIES:
- Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.
- Ensure compliance with relevant regulatory and legal requirements; and the Company’s governance structures e.g. Articles of Association, DoA policies and procedures, trade license requirements, any relevant regulatory requirements.
- Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.
