Country Brand Manager

1 month ago

Dubai, United Arab Emirates Pfizer Full time
POSITION SUMMARY:

The Country Brand Manager (CBM) for the Gulf Onco-Hematology BU will define and drive products growth of (onco-hematology brands) and lifecycle management, forecast revenue and OPEX of assigned brands in coordination with the Category Lead, ensuring the realization of revenue and profitability targets across the Gulf markets (UAE, Qatar, Oman, Bahrain and Kuwait).

Focus areas will be based on the following: Develop marketing plan and strategy Drive voice of customer insights Drive segmentation of audiences across markets to optimize messaging and GTM plans Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts Collaborate with CMAO organization to deliver breakthrough science POSITION RESPONSIBILITIES: The Country Brand Manager position will work in alignment with the Category Lead and or Country Brand Leads to own select brand strategy and drive its implementation for the Gulf Onco-hematology Portfolio, Omnichannel strategy. ROLE RESPONSIBILITIES

Brand Management Own the portfolio strategic management Select best-fitting modules from Global and cross-EM content; translate and trans-create brand materials as needed. Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target aligning with Health Representative Manager / Health Solution Partner / Category Lead. Allocate and execute in-country brand budget alignment in collaboration with the Health Representative Manager / Health Solution Partner / Category Lead. Provide cross-functional portfolio leadership across the Field Force, Account Management, Medical, Legal, Regulatory, Access, BioPharma Ops, BAI (Business Analytics & Insights) etc. Support Field Force trainings on product positioning and prioritization. Partner with the Medical teams to educate KOLs on emergent medical research and differentiated product attributes within the product category(ies). Manage compliance review of materials during promotional meetings. Shared Accountability Develop Country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and or Category manager) Support with long-range forecasting in collaboration with the Category Lead / RTAL. Support with revenue adjustments, as needed with Category Lead, and Category Manager Develop promotional meeting materials to support the strategic build up in collaboration with the Category Lead. Plan and execute brand plan strategies and tactics across different markets with BU leads. Validate brand-specific messages, design training with medical and regulatory teams and ensure implementation of tailored materials in line with hospital therapy requirements. Develop awareness campaigns, congress content with KOLs in partnership with the Medical team Lead efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience. Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions. Shape and lead the development of rapidly created agile and modular content using available tools. Use streamlined content testing and actively identify gaps to inform new content development. Embed foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjust engagement approach based on new insights. Adopt best practices for leveraging go to market solutions in HCP engagement. Provide feedback and share voice of customer to internal partners for solution evolution. Use real-time customer behavior to sharpen customer segmentation and execution of marketing mix \xe2\x80\x93 delivering content that is more relevant and timelier. Drive brand strategy and interactions, leveraging customer insights along the journey. Adopt best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards). Work with digital to ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as thesedrives how many visitors go to our channels. ORGANIZATIONAL RELATIONSHIPS
Report to Category Category Lead. Connection to SMEs. Work in close collaboration with Sales/Commercial Team, Marketing teams at Country and Regional levels as well as all necessary XF Teams. FINANCIAL ACCOUNTABILITY/RESOURCES MANAGED

Supervision: Indicate the typical number of Colleagues managed. Include direct & indirect reports, matrix responsibility and or additional resources (i.e., contingent workers), as applicable.
Budget Responsibility Nil Number of reports N/A Geographic Scope Gulf EDUCATION AND EXPERIENCE
Bachelor\xe2\x80\x99s Degree or equivalent required, Master degree or MBA is desired. 5-10 years of commercial experience in Pharma Industry. 2 years Marketing experience is required. Experience in working with different channels i.e., digital is a plus. Therapy Area and Gulf market experience is required. Proficiency in spoken and written English. Arabic proficiency is an advantage. TECHNICAL SKILLS REQUIREMENTS

Behavioral/Functional competencies Commits to \xe2\x80\x9cOne Pfizer\xe2\x80\x9d and our Bold move organization imperatives. Customer centric - able to identify opportunities to align with customer needs to drive country strategy. Strong record of execution abilities based on measurable KPIs. Demonstrable capabilities to manage or work withing a matrix organization. Demonstrated combination of operational and problem-solving skills. Strong interpersonal skills with in-depth understanding of customer management \xe2\x80\x93 motivation, needs and building partnerships. Demonstrated team player/dedicated to supporting a team culture that values, recognizes. and generates high performance, supports innovation, and challenges the status quo. Negotiation skills with ability to exercise informal influence. Must be able to demonstrate competence in influencing a broad range of stakeholders through credible, clear, and logical communication. Act decisively, assume responsibility and take accountability. Thorough understanding of how to develop and use customer insights proactively. Commercially astute with strong business acumen with ability to identify and capture market insight opportunities. Comfortable with risk taking and risk management. Ability to make strategic decisions and propose innovative solutions. Strong Problem solving and Stakeholder management skills. Change agile and resilient with a growth mindset paradigm. Strong collaborator within and outside the Gulf Cluster. Computer literate: Excel spreadsheets, PowerPoint, Word. Strong leadership skills with ability to cascade Pfizer\xe2\x80\x99s culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations. Marketing competencies Insight \xe2\x80\x93 Applying Strategy & Planning - Applying Execution - Applying Innovation \xe2\x80\x93 Learning New Asset \xe2\x80\x93 Learning Data Analysis - Applying Metrics \xe2\x80\x93 Learning Matrix management - Applying Market Access \xe2\x80\x93 Learning Work Location Assignment: On Premise

Pfizer Gulf is an equal-opportunity employer, and we are proud of our commitment to creating a diverse and inclusive candidate pool to support and empower our workforce.

We strive to ensure that our people are heard, seen and cared for by creating an environment that fosters inclusion and inspires colleagues to speak up to promote an engaging and inclusive culture where they can thrive.

Our diverse workforce represents the patients we serve and the communities in which we operate.

We look forward to reviewing your application and thank you for your interest.

Marketing and Market Research

Pfizer

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