Traffic Manager French Fluent

1 month ago

Dubai, United Arab Emirates Paradox Full time
Wait a minute. Deep inside you are looking for a new adventure with\xe2\x80\xa6 Freedom : feeling free to work remotely or hybrid and being trusted to deliver Ambition : growing up surrounded by smart colleagues driven to create something big Impact : contributing to transform people lives at scale
And you deserve it because you are a Top Gun Traffic Acquisition Manager (SEO & SEA) who knows Acquisition (with a capital A) like the back of their hand and who will take extreme ownership of his campaign results : A proven creative player with a solid track record of creating compelling, highly efficient campaigns with crazy ROI Hacker mind & out of the box thinker : who loves testing and uncovering new hacks to reach new audiences to generate qualified leads and have really high conversion rate\xe2\x80\xa6 At a ridiculously low cost. Analytical mind & Data Driven With 2-3 years of experience running paid acquisition campaigns in a fast-paced digital environment for large audiences. Then, you have found the next adventure that will fulfill you. This is a full-time position, carried out from the comfort of your living room (or wherever you want) or from our amazing offices in Paris, Dubai or Barcelona.
We have 3 dreams : Helping 100 000 people achieve 1 dream and stick their pictures on a wall we call the 100 000 dreams WALL Have Will Smith and Richard Branson in our next documentary Create the Netflix of E-Learning & Coaching and for that we NEED YOU A LITTLE MORE ABOUT US - Paradox has one goal: to help people and organizations live their true ambition We provide a set of tools and strategies around productivity, leadership, coaching and marketing through mobile apps, e-learning platforms, trainings, events and a strong social media presence Today, the education industry faces three problems: 1 ) An effervescence of unsubstantiated theories. To remedy this, we have surrounded ourselves with scientists, top entrepreneurs ( Richard Branson, Marc Simoncini, Fred Mazzella ), top athletes (Fred Bousquet, Frank Leboeuf), artists (Barry Osborne, producer of Lord of the Rings and Matrix)... to deconstruct their strategies and share counter-intuitive ideas that are thought provoking. 2) worthwhile Ideas conveyed in a boring way 3) Change is hard. And knowledge alone works for too few people This is why our ambition is to make our training and coaching as attractive as watching Netflix and leave our clients\' success as the only choice. Our obsession is to Reinvent Breakthrough At scale Today, this approach has paid off and has enabled us to exceed one million followers on social media and to organize online events and training courses attended by thousands of people. But we wanted more, so we created 2 new brands with international ambitions. And that\'s where you come in.
YOUR MISSION - Your mission is to perfectly and efficiently juggle between SEA, native ads, social ads and retargeting to double qualified leads entering our 3 main product funnels, at the lowest cost possible. You\xe2\x80\x99re a Lead Acquisition Specialist on Facebook, Linkedin, Instagram, Google, YouTube, Tik Tok and Pinterest and you\xe2\x80\x99re obsessed with ROI.
And ready to smartly manage budgets of 300k - 1 Million $ in ads each year. And able to Build ads from scratch (targeting, creative (at least for the vision), tracking, reporting)
YOUR 4 RESPONSIBILITIES ( where you\xe2\x80\x99ll get measured ) - 1 . Create and implement the SEA strategy Set up a Winning SEA strategy and improving it at all levels (design, audiences, keywords, wording, A/B tests\xe2\x80\xa6) Lead the whole assets creation needed for the campaigns Identify new creative smart angles, renderings and formats for our ads based on business needs and constant monitoring of our competitors\' ads Improve, test, test, test and\xe2\x80\xa6 oh yes : TEST Create outrageously well-converting landing pages. Explore and launch new acquisition canals 2. Tracking and Performance Monitoring Automatically track daily circulation, costs, revenues and key KPIs Create new dynamic, automated reports Conduct a deep competitive and sectoral watch on the market 3. Optimization Bring clever optimization recommendations to improve our ROI Improve main KPIs on a recurring basis (ads CTR, CPL, CPA, ROAS, CPM, number of leads and customers generated, number of qualified calls booked by the Sales Team) Set up weekly split tests (A/B) to improve the conversion (lead, sale...) 4 . Create and implement the SEO strategy of our websites Implement the most effective natural referencing strategy to be ranked at the top of Google Find highly engaged partners and manage them through backlinking / net linking. Define the keywords and the tree structure. Constantly optimize titles, contents, images (monthly technical and semantic audit, review of markup, meta title and description....) Ensure good internal linking. Analyze the returns to improve our positioning. 5 . Attract, find and hire great talents & Lead them to Excellence Source yourself talent in your own network and be proactive to create a machine to attract talent - at Paradox Hiring in the hands of the Heads more than the HR
THE IDEAL CANDIDATE - 5 MUST HAVE: EXCEL in EXECUTION and Exceptional drive : with you things are quickly implemented. Influence Mind: know how to think through the mind of people (able to improve copy, scripts, teasers, webinars). Analytical Process & Data Driven master the tools: Google Analytics, Data Studio, Tag Manager, SEM rush, GS, Google Optimize, (Hubspot and Webflow would be a plus), as well as tracking techniques Highly Creative with a design touch PERSONALITY & SOFT SKILLS Obsessed by WINNING with Style : we love marketing that isn\xe2\x80\x99t pushy You want to sell meaningful products that really change lives TECHNICAL : Strong knowledge of tracking / reporting tools ( e.g: GA, Google Search Console, GTM, Segment, Hotjar etc) Solid experience in SEO & SEA Knowledge of the technical standards of digital advertising (VAST, VPAID, etc.); REAL NICE TO HAVE : you love the field of coaching, personal development and business IT MIGHT NOT BE FOR YOU - We are inspired by a culture of performance and ambition and we have a very startup-oriented culture where everything is fast-paced and there is a lot of change. You won\xe2\x80\x99t always be told what to do or how to do it. We tell each other things, even if they are uncomfortable. We value growth over ego. In our company, expressing disagreement to a manager and knowing how to debate is valued We encourage critical and strategic thinking. This is a full-time position, carried out remotely or from our amazing offices in Dubai. If all this makes sense with you, then we\'ll love working with you (and you with us, you\'ll be pampered) WHY JOIN US - You will only promote life-changing products and trainings. Growth & Excellence > Being surrounded by A-Players who thrive to perform while being in a good mood > you don\xe2\x80\x99t want bosses, but coaches and ongoing conversations to support your growth > an Ambitious company synonymous with opportunities for evolution Competitive Salary But you don\xe2\x80\x99t just want a competitive paycheck, you want also\xe2\x80\xa6 Impact & Meaning
> play a crucial role in the development of a company whose content and products are enjoyed by millions of people > Wake up in the morning feeling like you are making a difference is something We receive messages every day from clients who have successfully lost weight, quit smoking, made more money, built better relationships, created businesses and made positive changes in their lives. But that\'s not all, because we put at the heart of our strategy\xe2\x80\xa6 Freedom & Well Being > A company culture based on autonomy & accountability > 350\xe2\x82\xac per year paid by the company to take care of yourself ( for your gym, or dance class ) > Flexible working hours > A remote culture from day one with the freedom to work from wherever you want > Magnificent office in Dubai, Paris, Barcelona > Work on Mac, for us it counts :) > Annual team building / Team retreats to get together And as Yannick, our community manager, says: To make a long story short, Paradox is a growth adventure on steroids, an adventure where you grow personally trying to make others do the same.
HOW TO APPLY - Any copy-pasted and non-personalized application goes directly to the trash can. To complete the recruitment process, each candidate must organize calls with his or her previous managers. If you are not comfortable with this idea: do not apply If it\'s ok for you, come and write the next chapter with us

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