X-sell & Engagement Officer | Abu Dhabi, UAE

4 weeks ago

Abu Dhabi, United Arab Emirates ADIB - Abu Dhabi Islamic Bank Full time

X-sell & Engagement Officer

Job Description

Role: X-sell & Engagement Officer
Location: Abu Dhabi

Role Purpose:

To implement & execute tactical campaigns targeted at liabilities acquisition, growth & retention.

The Job Holder is works with the Head of Liabilities portfolio function to ensure timely roll outs of various initiatives.

This would include procuring internal approval on campaign constructs, T&Cs, marketing materials, etc.,

The role would also work with wider team to implement product construct & pricing changes, including customer comms.

Key Accountabilities of the role

RESPONSIBILITIES:

• Develop and roll out agreed BTL activities to drive commercial outcomes.
• Conduct portfolio analysis to find opportunities around engage with customers to enhance share of wallet.
• Design, plan and implement end-to-end sales and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.
• Liaise with multiple internal stakeholders for alignment & to carry out all the relevant activities.
• Proactively analyze competitors' business and marketing activities to trends.
• Monitor campaign response rates and prepare the program result tracking
• Conduct regular portfolio performance reviews
• Work with Liabilities Product team and other key stakeholders to support new products roll outs.
• Roll-out promotions and manage communication within the network
• Regular review and enhancement of existing processes and development of new processes supporting the Liabilities promotions.
• Engage with Branches & other sales channel to ensure awareness and alignment with campaigns and promotions.

Specialist Skills / Technical Knowledge Required for this role:

• Strong negotiation and presentation skills
• Ability to collate & interpret data.
• Results oriented: is self-motivated driven by the need to succeed.
• Personal organization: demonstrates high levels of personal organization, delivering on time. Plans effectively to deliver goals.
• Fair knowledge of financials and budgeting
• background in product development OR digital marketing
• Fair knowledge in Islamic Banking

Previous experience required (if any):

• Minimum 05 years' experience in revenue / portfolio management
• Understanding of portfolio dynamics including demographic factors, competitor products and services
• Understanding and working knowledge of liabilities products & features
• Familiarity with local banking regulations

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