X-sell & Engagement Officer | Abu Dhabi, UAE

1 week ago


Abu Dhabi, Abu Dhabi, United Arab Emirates ADIB - Abu Dhabi Islamic Bank Full time
X-sell & Engagement Officer

Job Description

Role:
X-sell & Engagement Officer

Location:
Abu Dhabi

Role Purpose:
To implement & execute tactical campaigns targeted at liabilities acquisition, growth & retention.

The Job Holder is works with the Head of Liabilities portfolio function to ensure timely roll outs of various initiatives.


This would include procuring internal approval on campaign constructs, T&Cs, marketing materials, etc.,

The role would also work with wider team to implement product construct & pricing changes, including customer comms.

Key Accountabilities of the role

RESPONSIBILITIES:

  • Develop and roll out agreed BTL activities to drive commercial outcomes.
  • Conduct portfolio analysis to find opportunities around engage with customers to enhance share of wallet.
  • Design, plan and implement end-to-end sales and campaigns to acquire new to account customers, increase liabilities balances and control customer / balance attrition.
  • Liaise with multiple internal stakeholders for alignment & to carry out all the relevant activities.
  • Proactively analyze competitors' business and marketing activities to trends.
  • Monitor campaign response rates and prepare the program result tracking
  • Conduct regular portfolio performance reviews
  • Work with Liabilities Product team and other key stakeholders to support new products roll outs.
  • Roll-out promotions and manage communication within the network
  • Regular review and enhancement of existing processes and development of new processes supporting the Liabilities promotions.
  • Engage with Branches & other sales channel to ensure awareness and alignment with campaigns and promotions.
Specialist Skills / Technical Knowledge Required for this role:

  • Strong negotiation and presentation skills
  • Ability to collate & interpret data.

Results oriented:
is self-motivated driven by the need to succeed.

Personal organization:
demonstrates high levels of personal organization, delivering on time. Plans effectively to deliver goals.

  • Fair knowledge of financials and budgeting
  • background in product development OR digital marketing
  • Fair knowledge in Islamic Banking
Previous experience required (if any):

  • Minimum 05 years' experience in revenue / portfolio management
  • Understanding of portfolio dynamics including demographic factors, competitor products and services
  • Understanding and working knowledge of liabilities products & features
  • Familiarity with local banking regulations


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