Digital Marketing&CRM Specialist

2 weeks ago

Dubai, United Arab Emirates HumLog Full time
We are looking for an experienced Digital Marketing and CRM Specialist to join our team to help grow our brand's influence, increasing brand loyalty and awareness, while also generating Leads by working on marketing campaigns and managing social media platforms.

The ideal candidate will be responsible for managing, structuring, and architecting the CRM system, collecting, and analyzing data, reporting, and making recommendations for system development, data variants, and activities to be followed to execute best performance plans across functions.

Job Duties

Digital Marketing and Lead Generation

  • Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines.
  • Manage and monitor social media and Google Analytics
  • Create and execute email, SMS, push notification, and social media campaigns that increase customer retention and drive revenue.
  • Provide visibility on Leads by optimizing various Content; On-Page amp; Off-Page SEO.
  • SEO and SEM strategy development and execution
  • Review traffic on the company's social media channels and company's website.
  • Develop the weekly, and monthly social media and event-sales reports of customer acquisition, loyalty, and traffic generated from campaigns.
  • Manage day-to-day online advertising activities.
  • Managing the company's website updates and providing content management support.
  • Working closely with Marketing and Operations to provide strategic and operational support around the campaign's spend, ROIs, listings, etc.
  • Contribute to marketing effectiveness by highlighting the short-term and long-range issues that must be addressed.
  • Brainstorm new and creative growth strategies through digital marketing
  • Collaborates with internal teams to create landing pages and optimize the user experience
  • Coordinate all marketing activities to generate leads amp; follow up the leads with the sales and ensure customer satisfaction and loyalty over the customer lifecycle.

CRM amp; Leads Management

  • Structure the CRM activities to maximize KPI achievement, ROI, and measurable business impact.
  • Planning amp; delivering CRM strategies to ensure customer satisfaction and loyalty over the customer life cycle.
  • Assess and improve the usage of the CRM platform and automate daily tasks.
  • Define ongoing CRM strategies to enhance the weekly/monthly/annual departmental calendars.
  • Define the creation of models against lifetime value, retention, churn, loyalty, and advocacy programs.
  • Manage campaign offers exclusive for CRM and coordinate the execution with internal teams.
  • Conduct post-campaign analytics to realize recommendations for future CRM campaigns.
  • Ensure the database is segmented effectively for targeted marketing activities.
  • Working closely with all departments and functions to ensure smooth CRM operations.
  • Develop new policies and procedures about leads management, customer service amp; CRM.
  • Customize and pull engagement and marketing reports from the CRM and analyze reports.

Qualifications And Skills

Bachelor's degree in digital marketing or equivalent.

Over 5 years of experience in digital marketing, SEO, SMO lead generation, and CRM management.

Strong IT background and experience in structuring CRM software.

Experience working with different CRM systems (MS Dynamics, Salesforce, HubSpot, MO engage, etc.)

Excellent written and spoken communication skills in English.

Good understanding of marketing practices

Creative mindset with the ability to think outside the box and come up with innovative lead-generation ideas aka marketing campaigns.

Results-oriented, self-motivated, and able to work independently as well as part of a team.

Adaptable and able to pick up new techniques and practices.

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