Performance Manager

4 weeks ago

Dubai, United Arab Emirates Mindshare Australia & New Zealand Full time
Role Title & Location:

Performance Manager, Dubai UAE

Reporting Line & Organization Profile

At Mindshare we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.

That's why we've built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favor of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.

Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.

We shape consumers' brand decisions and experiences through media, content and technology. Mindshare's Provocative Planning is fueled by the world's most powerful consumer decision-making data. This means we know where and how you can win customers.

The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation to our integrated practices such as ecommerce and content – provoking growth for many of the world's leading brands and businesses.

This role will be reporting to: Regional Performance Director

Role Summary And Objectives

Ideal candidate should be able to fully set a full-fledged performance strategy for their clients. They are also expected to have hands on experience in all the platforms and their best practices. The candidate needs to be a numbers-oriented person and he/she can make the right decisions for their client. The candidate will be fully involved in the day-to-day conversation across all clients and help them grow in the digital/performance space.

Performance Manager

The Performance Manager is responsible for developing and delivering a range of performance marketing product, creating & delivering performance marketing strategies, campaign reporting and analysis.

Duties And Responsibilities

  • To draft paid performance proposals and presentations.
  • Manage Google relationship for accounts under management.
  • Build campaign structure based on client brief.
  • Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend.
  • Work closely in sharing and implementing Google Betas/Extensions with clients and work closely with Google on developing the partnership.
  • Ensure delivery on performance targets for clients.
  • Monitor & measure performance activity, engagement metrics, analyzing results, translating information into learning & strategic recommendations.
  • Maintain appropriate mid-level Client relationships.
  • Build Client respect and be recognized as a leader on their business.
  • Work closely with Digital Managers to identify and deliver performance marketing requirements.
  • Work closely with performance manager/planners to deliver on campaigns.
  • Work closely with other business units etc Mindsights, Business planning, Social, and Digital.
  • Ensure full knowledge of tools like AdWords, Marin, DS3, Adgooroo.

Qualifications

  • 4-5 years Digital all-rounder with proven experience and a strong understanding of multiple digital media channels (affiliates, online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.
  • Google, Facebook, Snapchat, TikTok and Twitter ads are essential for this role.
  • Data-driven and creative to push the envelope on new user acquisition.
  • Must have experience with demand side platforms (DSPs) and ad-servers (e.g. DV360, Campaign Manager).
  • Have experience of using Google Analytics (or similar web analytics platform) and especially experience working with PPC and social bid management tools.
  • You have demonstrable interest for ecommerce marketing and the knowledge of other online marketing channels and their interactions with each other.
  • Creative thinking and problem solving to come up with solutions.
  • Tenacity, resilience, flexibility and judgement to deal with difficult situations.

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