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Marketing Executive

1 month ago

dubai, United Arab Emirates Informa Markets Full time
Informa is one of the world’s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.Job DescriptionThe RoleWe seek a technology-oriented yet creative Marketing Executive to support the day-to-day operations of the marketing department, including event planning and customer journey campaigns management. The ideal candidate will have a strong understanding of the trade fairs industry and be able to work independently and as part of a team.Job Summary/ResponsibilitiesData Analysis and Reporting: A core aspect of this role is tracking campaign performance through analytics tools. Performance Marketing Executives use this data to identify areas for improvement, optimize campaigns for better results, and report on key performance indicators (KPIs) to stakeholders.Customer journey management: overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.Develop and execute marketing strategies and plans: This includes working with the marketing team to develop a comprehensive marketing plan that aligns with the company’s overall business goals. The marketing plan should include a mix of marketing activities, such as content marketing, social media marketing and email marketing.Research and identify strategic partners to collaborate with locally and internationally: This includes identifying potential partners who can help the company reach new markets, grow its customer base, or improve its products or services. The marketing team should research potential partners’ capabilities, strengths, and weaknesses to ensure that they are a good fit for the company.Manage the business matchmaking feature and ensure high ROI for the clients: This includes managing the company’s business matchmaking platform, which connects businesses with potential customers and partners. The marketing team should track the results of the matchmaking platform to ensure that it is generating leads and sales for the clients.Manage marketing tool kits (e-signatures, social media posts, WhatsApp invitations, explainer videos, etc.): This includes creating and managing the company’s marketing toolkit, which includes a variety of marketing materials, such as e-signatures, social media posts, WhatsApp invitations, and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the company’s marketing goals.Support with marketing channels (Planners, Eloqua, MML, SMS, WhatsApp, Website, etc.): This includes supporting the company’s marketing channels, such as its planner, marketing materials library, SMS marketing, WhatsApp marketing, email marketing and website. The marketing team should ensure that the company’s marketing channels are effective and that they are reaching the company’s target audience.QualificationsKey skills and education:Ideally educated to degree level or equivalentAnalytical and questioning mindsetHighly creative with excellent copywriting and visual marketing skillsFast learner and committed to personal development and growthDeadline and target drivenExperience of using email marketing platformsExperience of working with CMS platforms (but coding knowledge not required)Experience of marketing analytics and reporting platforms (Google Analytics/Adobeor others)Database development and growth, including segmentation / advanced targetingBuilding relationships with partners and stakeholdersExperience of working in a pressurised environmentGood verbal and written communication skillsProficient in the use of MS Office, including intermediate/advanced PowerPoint,Word, ExcelEvents marketing experienceAdditional InformationWe know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we needWe believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
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