Brand Manager

3 weeks ago

dubai, United Arab Emirates Kitopi Mea Full time
The job posting is outdated and position may be filled
• Lead Brand, Marketing, Content & PR strategy• Manage marketing strategy and execution in support of flavor storytelling, product launches, and campaign executions/activations. Lead go-to-market strategy for LTOs to drive buzz, trial, and sales.• Liaise with the regional teams and consumer department team members to ensure consistency of message, voice, tonality, and alignment with other PR, Branding, and Marketing strategies• Build, test, and implement initiatives and experiences that connect the Kitopi consumer across channels and create the best possible brand experience to drive loyalty and retention throughout the Kitopi ecosystem. Lead high-touch, magic-driving experiences for customers across channels, online and offline; surprise & delight initiatives. Own measurement and reporting for initiatives in collaboration with channel & marketing leads.• Own and maintain brand & marketing calendar, ensuring cross-channel alignment between business channels. Collaborate with marketing, creative, and channel leaders to ensure cohesion and flawless execution of consumer-facing communications during campaign and evergreen periods.• Partner with the Creative team to brief campaigns, projects, and marketing initiatives and ensure cohesive and flawless execution of campaigns across business channels and the brand.• Always be on the lookout of competition and trends and ensure you are always leveraging momentum.• Develop a yearly marketing strategy once a year for both online, offline, and within aggregators.• Develop yearly branding uplift and strategy once a year in collaboration with the Creative Designer squad.• Continuously evaluate and improve the end-to-end guest experience, including leading campaign postmortems and reporting• Partner with the social team and external agencies to create breakthrough, culture-driving marketing programs and content plans• Drive brand awareness to customers, suppliers, and potential collaborators.• Constantly implementing quality checks via tastings and kitchen audits with the Chef squad on your brands and adjusting accordingly• Brand Growth Disclaimer: Drjobs.ae
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