Growth Manager

4 weeks ago


dubai, United Arab Emirates Cafu Full time
CAFU has a vision to create a better world through connected mobility, serving both consumers and businesses. Every day, we create convenience in motion for our customers in communities across the region. We started as an on-demand fuel delivery app and have now extended our services to car wash, tyre change and battery change...but this is only the beginning.We have big (global) plans to be a super app with products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in.We’ve already won awards for best AI platform and voted LinkedIn’s Number 1 Top Startups 2023Job PurposeAs growth Hacker, part product manager, part marketer and all-time hacker focusing on whole Customer Funnel to work on projects to enable Product, experience, and organic led growth.You will be a key member of the Marketing and Product Leadership team and collaborate across all levels and departments within the organization especially with core marketing, partnerships as well as Brand, Product and Performance marketing teams. You have a deep passion for aggressively engaging and making customers become advocates and power users of your product(s). Key Responsibilities• Set full-funnel organic growth strategy to support CAFU’s growth and CAC goals, and ultimately increase our customer LTV – leading growth marketing strategy and informing our customer-facing experience across acquisition and retention• Build dashboards by yourself and with your teams for measuring a sharing results on business-critical KPIs related to growth (volume, CAC, retention, LTV/payback) and own achievement of weekly and monthly KPIs. • Design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention). • Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns. • Partner with the CAFU Brand Marketing team to develop assets, landing pages, emails, and reporting needed to manage programs at launch and beyond, refining communication strategy and optimizing creative performance across the funnel, ensuring we deliver consistent and resonate messaging across all performance channels • Top tier under-graduate degree (MBA a bonus)• 10+ years best-in-class experience in B2C, ideally within Ride Hailing, Mobility, Cartech, Startup, E-Commerce categories, with a deep focus on organic growth marketing. Growth-stage start-up experience highly valued• Experience working across the full marketing funnel (customer acquisition, conversion and engagement) and across the marketing mix (including online and offline channels).• A background in owning, managing, and scaling a budget, forecasting, and delivering on monthly goals of spend, CPA, ROAS, Retention and LTV. • Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized "doer," with a data-driven mentality and a bias towards action.
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