Senior Marketing Manager

1 month ago


dubai, United Arab Emirates Accor Full time
Company DescriptionWe are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality. Company DescriptionWe are far more than a worldwide leader. We are 280,000 women and men placing people at the heart of what we do, and nurturing real passion for service and achievement Joining Accor means embarking on a unique life journey to imagine tomorrow's hospitality.To join our Group, please visit DescriptionTo proactively manage a strong online presence of the property based website on all major search engines.To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketingTo protect the hotels brand standards in all online presence and to follow the hotel web policiesEnsure hotel images and descriptions are updated regularly and represent the brand accordinglyManage all e-marketing databasesExplore all online marketing and affiliate opportunities for all hotel segmentsManage hotel website CRM and promotional activityDo website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.Conduct website audits and research online market intelligenceManage email marketing campaigns and direct promotional activity to customers onlineWeb links with associated events or activities occurring in the regionsTo facilitate e-marketing and direct marketing initiatives through Social Media.Gather and analyze intelligence on markets' threats and opportunities.Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.Stimulate support and development of the online strategy within the hotel.Additional tasks as necessary depending on business needsQualificationsDigital Marketing savvy.Good communication skills.Good English language skills.Comfortable working with photo-editing softwareFamiliarity with Google Analytics or other web analytics tools and metrics.
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