Creative Director

3 weeks ago


dubai, United Arab Emirates Saatchi & Saatchi Full time
Job DescriptionTo oversee the broader AI team. Responsibilities will include providing guidance to team members, working with the talent team on training plans, fostering expertise in Generative AI and managing explicit process planning with other teams collaborating on Generative AI projects. The selected candidate will need to ensure the success of content for campaigns and other forms of content (social media, PR, internal comms, etc), shepherding them from conception to production. As one of the early adopters, the person will play a pivotal role in developing new processes and strategies for content creation using Generative AI as a co-pilot.In collaboration with internal teams acting as clients, the candidate will take on a managerial role while remaining actively involved in generating and producing ground-breaking ideas. Simultaneously, the persons in question will manage projects and ensure their timely delivery.Main TasksTechnical & Product:
Develop new workflows, processes, and automations for Generative AI company work and manage the creative process from conception to production.Create frameworks and evaluate Generative AI tools for use within the team.
Business Acumen & Operational Efficiency:The ideal candidate should possess a unique approach to creating Generative AI experiences for ATL Advertising, content, Social Media, and Internal Communication campaigns. Additionally, the candidate should:
Possess a thorough understanding of traditional advertising and branding tools, including content and campaign creation, video production/direction to propose novel approaches using Generative AI tools and to cultivate new competencies within the company.Mentor and guide other team members in the adoption of Generative AI technology and associated processes.
Innovative & Analytical Mindset:A visionary individual who is passionate about pioneering new technologies and becoming experts in the field. More specifically:
Views knowledge as building blocks that can be assembled, disassembled and combined to produce wildly imaginative outcomes.Maintains a perpetual sense of curiosity and an inclination to enhance their surroundings.Has an inherent curiosity about the future and is an avid science fiction enthusiast.Is enticed by language and adept at structuring persuasive arguments.Embraces and navigates ambiguity when it comes to new processes, tools, and working styles.
Qualifications
Minimum of 10-12 years of experience in an advertising agency. An experimental and innovative mindset with a keen interest in emerging technologies, such as Generative AI. Strong portfolio demonstrating successful and innovative campaigns. Expertise in evaluating and implementing creative content strategies. Demonstrated ability to lead and manage a creative team effectively. Excellent communication and presentation skills. Exceptional interpersonal skills to inspire creativity and work well with different personality types, while juggling various projects.
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