Performance Marketing Manager

3 weeks ago


dubai, United Arab Emirates Bayut.com Full time
  • Lead performance marketing and CLM campaigns from the idea stage through to their execution and implementation
  • Work with other department heads and staff to discuss plans and strategies
  • Analyse, report and automate the performance of digital marketing and CLM activities and measure the ROIs and results against KPIs
  • Produce and analyse data reports, digital marketing analytics reports and share insights with the team to develop optimization plans
  • Anticipate internal and/or external business challenges and/or regulatory issues; recommend process, product, or service improvements
  • Recruit, select, and train new candidates in the core performance marketing and CLM department
  • Lead teams or projects with broad visibility to achieve milestones and objectives
  • Identify the latest digital technologies and current digital trends affecting the industry.

Requirements

  • BS Degree from a reputable university
  • Minimum 6 years of prior experience in digital marketing and advertising
  • 1-2 years of people management experience
  • In-depth understanding of core web analytics tools (experience with Google Analytics is preferred)
  • Well versed with all digital tools and their execution (In depth practical experience with Google, Ads, Facebook Ads, and other digital marketing channels)
  • Well versed with various CLM platforms and in depth practical experience with some of those platforms and tools such as MoEngage, Braze, Clevertap, Airship,Sendgrid, Mailchimp, etc.
  • Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices
  • Able to work with colleagues at all levels to develop marketing goals and evaluate results
  • Sharp strategic thinking and ability to translate quantitative & qualitative data/insights into a strong targeted marketing strategy
  • Strong technical and data analysis skills
  • Strong skills in MS Office Suite (Outlook, Excel, PowerPoint
  • Excellent written and verbal communication skills
  • Self-motivated & willing to take on new challenges
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