Performance Marketing Manager
3 weeks ago
- Performance MarketingStrategy: Develop and execute a comprehensive performance marketingstrategy that aligns with RightBites business goals and targets. Toset up a plan of digital media investment considering channelsobjectives mediums and others.
- Brand growth:Responsible for the achievement of brand growth on a monthlyquarterly and yearly basis. To create target plans consideringseasonality and other impacting factors. To coordinate withmarketing finance and business teams to deliver continuousgrowth.
- Paid Advertising: Oversee the planningand execution of paid advertising campaigns across variousplatforms including Google Ads Facebook Ads Instagram Ads andothers.
- SEO and SEM: Lead efforts to optimizeour website for search engines (SEO) and manage search enginemarketing (SEM) campaigns to drive organic and paidtraffic.
- Budget Management: Develop and managethe performance marketing budget allocating resources effectivelyto maximize ROI. To optimize investment for the best CAC andhighest ROAS.
- Content Development: Work withthe marketing team to create the best market fit content to improveCTR and CVR. provide constant feedback and reports on ad setperformance. Dos and Donts market fit content and messaging lead onA/B test on content performance.
- Analytics andReporting: Analyse campaign performance track key KPIs and provideregular reports to senior management making datadrivenrecommendations for optimization. Create dashboards that providedetailed insights on performance.
- ConversionRate Optimization (CRO): Collaborate with the UX/UI team to improvewebsite conversion rates and the overall user experience. Toprovide constant feedback on app and web performance working withboth tech and marketing teams to improve content and journeys toincrease CVR.
- Affiliate Marketing: Manage andexpand our affiliate marketing program building relationships withpartners to drive customer acquisition.
- A/BTesting: Continuously optimise campaigns through A/B testing andexperimentation identifying opportunities forimprovement.
- Competitor Analysis: Stayinformed about industry trends market competition and emergingtechnologies to maintain a competitiveedge..
- Bachelors degree inMarketing Business or a related field. MBA or advanced degree is aplus.
- Proven experience (5 years) inperformance marketing preferably in the ecommerce or meal plansindustry.
- Strong understanding of digitaladvertising platforms including Google Ads Facebook Ads andothers.
- Proficiency in web analytics tools(e.g. Google Analytics) and datadrivendecisionmaking.
- Excellent leadership and teammanagement skills.
- Exceptional analytical andproblemsolving abilities.
- Creative thinkingand the ability to think outside the box.
- Strong communication and interpersonal skills.
- Resultsoriented with a track record of achieving and exceedingtargets.
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