Category Manager- Health Beauty

3 weeks ago


dubai, United Arab Emirates GMG Full time
Drive sales from the assigned brand/category by developing comprehensive business plans Studies trends from historical data around brand/category sales and market research to assist in the overall planning process Ensures category profitability KPIs are clearly set and achieved. Manages consumer mapping, and is responsible for brand/category consumer segmentation and differentiation. Ensures optimum utilization of customer research information to guide brand/category management decisions, including decisions on the introduction of new products, product assortment, promotion and pricing of products in the store Collaborates with Retail operations to understand consumer trends, sales figures, etc. to further formulate the business plan for the brand/category Ensures access to market intelligence through various sources on competition pricing and business and analysis of trends which may impact the Business Unit Ensures proper assortment mix and share of Own Brands within category Monitors and analyses business performance by brand/category sales, sell-out, gross margin and turnover and translates insights into key selling points, or category opportunities Manages and tracks brand/category sales planning and forecasting processes Ensures effective ‘in season’ management for the given brand/category of products (stock balancing, markdown management, stock analysis, stock vs sales performance). Leads and oversees the buying requirements and formulates buying plan and budget for the brand/category and ensures proper monitoring of orders based on the buying plan and follow-ups on merchandise delivery as per the plan Manages the relationship and liaises with principals/supplies on matters relating to price negotiations, product launches, marketing campaigns, forthcoming offerings and events Coordinates regular meetings with Area Managers/Store Managers to share insights arising from market dynamics and brand/category performance Collaborates with the visual merchandising function to provide brand/category guidelines and implementations of the same in all retail outlets Collaborates with the retail marketing function, to ensure maximum visibility of their category through retail marketing Analyses sales related data for products within the brand/category portfolio and provides insights into enhancing potential sales opportunities Works with the Human Resource department to coordinate training related to products and customer service, to ensure personnel knowledge of key product features and benefits across the stores
Requirements-
Bachelor's degree in business, marketing, or a related field. A master's degree is a plus. 5 years of proven experience in category management preferably in the Healthcare industry. Good Experience handling end-to-end liaison with Brands across all levels. Strong analytical and problem-solving skills, with the ability to interpret data and make strategic decisions. Excellent negotiation and relationship-building skills to effectively collaborate with suppliers and internal stakeholders. Proven experience in category management or related roles, with a track record of driving sales growth and profitability. Knowledge of market research techniques and familiarity with market research tools. Strong project management skills, with the ability to prioritize and meet deadlines. Excellent communication and presentation skills to effectively communicate category strategies and plans to stakeholders. Proficiency in using data analysis tools and software, such as Microsoft Excel, to analyze and interpret sales data. Knowledge of retail and consumer behavior trends, including e-commerce and digital marketing.#J-18808-Ljbffr

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