Head Of Marketing

1 month ago


dubai, United Arab Emirates ThinkMarkets Group Full time
Head Of Marketing - Prop Trading Program
ThinkMarkets is a global financial technology company, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship
ThinkTrader
platform, we make it available for our clients to trade the world 24 hours a day. Our mission is to bridge the gap between traders, investors, and platforms by allowing access to global markets and thousands of products thus
providing
our clients the ability to trade the world in the palm of their hand. We use the latest technologies to give traders seamless access to our proprietary trading platforms.
We are currently seeking a
Head of Marketing
to join our team in
Dubai
.
Thi
s pivotal role will be integral to a new business line, focused on funded trader programs. We specialize in offering pioneering evaluation programs and challenge accounts to aspiring traders and providing funding to those who successfully pass our evaluation process. This program provides a platform to traders where they
can
sho
wc
ase
thei
r talent and potential and those who pass our challenges can earn healthy profit splits. With a focus on transparency, fairness, and support, we are dedicated to helping traders achieve their financial goals and succeed in the competitive world of tr
adi
ng
.
We are actively looking for a versatile and data-driven
Marketing Professional
with a comprehensive skill set in financial services to o
versee
marketing initiatives.
T
he successful
candidate
will
be
responsible for
creating and implementing the marketing
plan for the
business
.
The primary focus will be on
identifying
the most suitable marketing strategy,
including Digital, Advertising, Communications, and PR.
Key Responsibilities:
Develop and implement the conceptual and strategic development for all of marketing
activities
Manage all marketing channe
ls such as online
marketing, social media, content marketing, ad management
and
design
Ensure
the company’s
brand message is strong and consistent across all channels and marketing efforts
such as
events, email campaigns, web pages, and promotional material
.
D
evelop
performance marketing
campaigns that generate lead
-
demand cost-efficiently to meet CPA targets
Develop and execute B2Cmarketing strategies to drive customer acquisition and growth in the
industry
Plan and coordinate
industry related
marketing initiatives such as seminars, webinars, and trade shows
Analyse
marketing
metrics and generate reports to measure the success of
digital marketing
initiatives and
identify
areas for improvement
Oversee analytics and processes that track performance of marketing and business development efforts
Keep apprised of the latest marketing trends,
technology
and competitor offerings
Build and
maintain
strong relationships with colleagues and other C-level executives to successfully drive the Company’s marketing strategy globally
Requirements:
Bachelors or Master’s degree in Marketing or related field
5+ years in direct brand marketing or agency experience within the Equities, FX and CFD sector
Proven multi-channel experience with all major performance marketing channels including mobile programmatic, paid search, display, and social.
Experience in collaborating with sales teams, contributing to KPIs throughout the marketing and sales funnel
Exceptional written and verbal English communication skills
Personal CFD trading experience would be considered an advantage#J-18808-Ljbffr
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