Market Intelligence Manager
4 weeks ago
Role Summary: The Market Intelligence Manager will be responsible for conducting thorough market research, analyzing market dynamics, monitoring competitor activities, and providing actionable insights to drive strategic decision-making in the FMCG industry. They will collaborate with cross-functional teams, generate accurate forecasts, prepare comprehensive reports, and stay updated on industry developments.
Education: Bachelor’s degree in Business, Marketing, Economics, or a related field. Master’s degree is a plus.
Qualification Summary: The ideal candidate should have strong analytical skills, excellent communication and presentation skills, and a deep understanding of the FMCG industry. They should also have the ability to work in a fast-paced environment, adapt to change, and deliver results under tight deadlines. Proficiency in using market research tools, data visualization software, and Microsoft Office Suite is required. Knowledge of the GCC market dynamics and international business practices is highly advantageous.
Responsibilities:
- Conduct thorough market research to gather data on industry trends, customer preferences, and competitive landscapes across the GCC and international markets.
- Analyze market dynamics, identifying growth areas, potential risks, and emerging opportunities for our various business lines.
- Monitor competitor activities, pricing strategies, and market positioning to provide actionable insights for strategic decision-making.
- Collaborate closely with cross-functional teams including sales, marketing, and product development to align market intelligence with business strategies.
- Generate accurate forecasts, market projections, and demand analyses to guide product development and supply chain planning.
- Prepare comprehensive reports and dynamic presentations that effectively communicate findings, trends, and recommendations to senior management.
- Stay abreast of regulatory changes, emerging technologies, and industry developments that could impact our business operations.
- Play a vital role in identifying new markets, evaluating market entry strategies, and supporting expansion initiatives.
- Drive a culture of data-driven decision-making, utilizing cutting-edge tools and technologies to manage and analyze market information.
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