Digital Marketing Unit Head

2 weeks ago

abu dhabi, United Arab Emirates Al Nahiya Group Full time
Digital Marketing Unit Head - UAE National Digital Marketing Unit Head - UAE National
The job posting is outdated and position may be filled
Digital Marketing Unit Head- UAE National
The Digital Marketing Unit Head is responsible for the organizations online presence and digital marketing through managing the social media platforms, related emerging technologies, digital advertising and partnerships.
Roles and Responsibilities
Ensures that
the organization
exploits the full potential of digital marketing technologies in pursuit of its vision and strategic objectives, by supporting the Digital Marketing Manager in developing and implementing the units medium and long terms relevant strategies, goals, methods, tactics, policies, guidelines, KPIs frameworks, procedures, processes and creates resources plans, as and when needed.
Inputs into and assists in managing and developing the digital marketing budget, along with the administrative, legal and financial actions for the unit.
Reviews project proposals and prepares feasibility reports, providing time frames, funding parameters and resource allocation and follows up on implementation.,
Reviews the units progress, KPIs, and analytical reports on social media growth, engagement, reach and other relevant social media insights for
the organization
social media presence.
Ensures that all digital marketing activities are evaluated and provides advice and recommendations for further actions to the Digital Marketing Manager.
Identifies and assesses new potential technologies, tools, systems, and techniques that can be utilized to ensure that digital and social media presence are performing efficiently and effectively and they remain the best fit for the museum.
Develops audience engagement within
the organization
social media platforms through the provision of quality content and digital marketing strategy, including but not limited to, content marketing, organic and paid social media activations.
Provides digital marketing leadership, mentorship and guidance to ensure staff are aware and actively engaged in the digital marketing strategy.
Ensures the legal and regulatory compliance including but not limits to privacy, data protection, rights management and copyright.
Ensures operational excellence in achieving KPI s, working towards establishing a sustainable financial model by achieving any set financial targets and driving internal process improvement and efficiency and, ensuring the offering of attractive products or tools that lead this enablement.
As a brand ambassador the role holder will consider the customer prospective in all your projects - working to understand and manage all stakeholders.
As a leader, the role holder will create learning opportunities by collaboration, transfer of knowledge, or developing employees in their respective area, that drive employee engagement and growth across
the organization
.
Requirements
Minimum Experience Requirements
7years of post graduate experience in managing digital and social media working within a museum, heritage site or leisure and tourism sector
Fluency in Arabic and English
Preferred Experience Requirements
Experience as Digital or Social Marketing Manager in a museum or museum related institution
Fluency in Arabic, English and French
Bachelors Degree in Marketing, Communication, Public Relations, Events or related disciplines
Requirements
Minimum Experience Requirements
7years of post graduate experience in managing digital and social media working within a museum, heritage site or leisure and tourism sector
Fluency in Arabic and English
Preferred Experience Requirements
Experience as Digital or Social Marketing Manager in a museum or museum related institution
Fluency in Arabic, English and French
Minimum Education Requirements
Bachelors Degree in Marketing, Communication, Public Relations, Events or related disciplines
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