Manager - Customer Retention & Engagement

3 weeks ago


dubai, United Arab Emirates e& Full time
JOB PURPOSE:An experienced specialist with skills in Content marketing and creation across multiple social media platforms.KEY RESPONSIBILITIES:Responsible for fostering strong relationships with our OTT SVOD and AVOD platform's users, driving engagement, and implementing strategies to retain existing customers. This role is pivotal in creating a positive user experience, increasing user loyalty, and reducing churn through targeted engagement initiatives and retention campaignsDevelop and execute customer engagement strategies to keep users actively using the platform and encourage repeat visits.Plan and implement retention campaigns, personalized messaging, and loyalty programs to reduce churn and increase customer loyalty.Gather user feedback / insights to enhance user experience and inform product improvementsCollaborate with the customer support team to address user inquiries and concerns promptly, ensuring a positive customer experience.Utilize data analytics to monitor user behavior, engagement metrics, and retention rates, optimizing engagement and retention effortsStrong skills in building and maintaining customer relationships, with a focus on enhancing user satisfaction and loyaltyExcellent written and verbal communication skills to engage users effectively across various channelsAbility to analyze user data and metrics to inform decision-making and measure the effectiveness of engagement and retention effortsCreative mindset to design engaging campaigns, activities, and initiatives that resonate with usersProactive problem-solving skills to address user concerns and identify opportunities for improvementQUALIFICATIONS & EXPERIENCE: 5+ years of Proven experience in customer engagement, customer retention, or a similar role in the digital media or entertainment industry. Experience with customer communication and marketing automation toolsFamiliarity with user analytics platforms to track user behavior and engagement metricsFluent in Arabic and EnglishWe thank all applicants for their interest, however only those shortlisted for an interview will be contacted. If you have not heard from us within two weeks of your application, please consider your application as unsuccessful.At e& diversity is our strength and we are committed to creating an inclusive environment for all. We welcome and encourage all people to apply, regardless of gender, background, age and abilities. If you are a person of determination and require an adjustment or accommodation to the selection process, please send your request to DiversityEquity&
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