Brand Planning Manager

3 weeks ago


dubai, United Arab Emirates Halian Full time
Brand Planning Manager - Customer Strategy and Marketing Brand Planning Manager - Customer Strategy and MarketingStrong focus on Customer/Consumer insights via research, market, data, answering business questions with insights to craft holistic Brand StrategyBuild the Brand Strategy for the region staying true to the Host Brand Global DNA with brand plans by marketWorking closely & building critical relationship with the Host Brands as partners to land the brand objectives, innovations in market. Be the influence & voice of the brand to the Host Brand to drive right impact.Build capabilities within the brand division team as well as the whole marketing organization.A Critical analytical Eye on the business to spot possibilities of growth and reach out to make them happen.Be the Interface and Single Point of contact from the Central Digital & Marketing Division to action the strategy.Guide the Customer & Market Knowledge team to drive the business questions, Research designs and approach.Develop Integrated Business Plans recommendations and strategies in partnership with the Divisions and brand leaders.Be the partner with the Operations team to land the brand plans in market, partner with store openings & major activations to build the brand.Partner with the Customer & Market Knowledge, Data, Ecom, Delivery, CRM, Loyalty to bring external & internal view to build holistic business planning to answer questions and hypothesis on how to drive the business via strong understanding and receptivity channel segmentation, ROI Bottoms up exercise.Per Quarter bring the impact/ results of the customer full funnel marketing for review with the Business Division head with opportunities & corrective actions as needed.Drive with the Marcom team and other Divisions within the Digital division (Ecom, Delivery, CRM, CS, Data Sciences) to bring brand plans to life in a customer centric OMNI-channel approach & measure their impact in a databased approach.Work with the Marcom Teams to deliver integrated customer led Omni-channel mix; they represent the brand voice along with the brand Operations team.Develop customer & country-based Marketing Mix Recommendation activities & plans with the Marcom team to get the maximum out of the marketing budget. Disclaimer: Drjobs.ae
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