Vice President – Marketing Good Co.

Role & Responsibilities:

• Develop and execute the overall marketing strategy aligned with the company’s business objectives and growth targets.
• Own the marketing function across brand, digital, demand generation, performance marketing, content, social media, PR, and partnerships.
• Build and manage a high-performing marketing team, including hiring, mentoring, goal-setting, and performance management.
• Drive customer acquisition, lead generation, conversion, retention, and revenue growth through data-driven marketing initiatives.
• Define and manage the annual marketing budget, ensuring effective allocation of resources and measurable ROI.
• Establish the company’s brand positioning and strengthen brand visibility across the UAE, GCC, and broader MENA markets.
• Develop integrated marketing campaigns across digital and offline channels, with clear KPIs and performance tracking.
• Work closely with Sales, Product, Business Development, and Leadership teams to align marketing with commercial objectives.
• Use customer insights, market research, competitor analysis, and marketing analytics to identify new growth opportunities.
• Own marketing performance dashboards and regularly report key metrics, pipeline contribution, CAC, ROAS, conversion rates, and revenue impact to leadership.
• Develop strategic partnerships, influencer/creator programs, media relationships, and other initiatives that enhance market presence.
• Stay ahead of emerging trends in AI, digital marketing, automation, consumer behavior, and marketing technology.
• Represent the company externally at industry events, conferences, media engagements, and strategic business forums when required.

Preferred Candidate Profile:

• 8-10 years of progressive experience in marketing, with significant experience leading marketing functions or teams.
• Proven experience in a Senior Marketing Manager, Head of Marketing, AVP Marketing, Director Marketing, or VP Marketing capacity.
• Strong track record of delivering measurable outcomes in revenue growth, customer acquisition, brand building, and demand generation.
• Experience managing and mentoring cross-functional marketing teams and external agencies.
• Strong understanding of GCC/UAE/MENA markets, customers, and competitive landscape is highly preferred.
• Demonstrated expertise across digital marketing, performance marketing, SEO/SEM, social media, content, CRM, email marketing, and marketing analytics.
• Strong commercial orientation with the ability to connect marketing activities directly to revenue and business growth.
• Experience managing significant marketing budgets and optimizing spend based on ROI.
• Strong analytical and strategic thinking, with the ability to translate data into actionable business decisions.
• Excellent communication, presentation, stakeholder-management, and leadership skills.
• Comfortable working in a remote, multicultural, and fast-paced UAE/GCC environment.
• Experience with marketing technology and analytics platforms such as Google Analytics, CRM/marketing automation platforms, advertising platforms, and BI/dashboarding tools.
• A bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA or relevant postgraduate qualification would be an advantage.
• UAE/GCC market experience and existing professional networks in the region would be a strong plus.