National Sales Manager _ FMCG Bakery
منذ 7 ساعات
sharjah, الإمارات العربية المتحدة
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We're looking for a National Sales Manager to lead and continuously improve our Route-to-Market (RTM) strategy across KSA/UAE. You'll drive efficient product distribution, superior customer service, profitable growth, and market leadership
- while transforming our sales organization through smarter route planning, technology adoption, and stronger execution standards. This role is especially suited to someone with a strong track record in fresh, short-shelf-life product categories. Responsibilities
Own and exceed sales targets (daily, monthly, quarterly, annual) across all product categories, geographies, and trade channels Design and execute the national RTM strategy, optimizing market coverage and distribution costs Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity Drive numeric and weighted distribution, category presence, and Perfect Store execution Manage sales wastage, replenishment, FIFO compliance, and warehouse aging Act as the primary point of contact for Key Modern Trade, Ecommerce, Discounter, and Wholesale customers Lead Sales Force Automation (SFA), GPS route compliance, and analytics/dashboard adoption Manage sales budgets, gross margins, trade investment, and customer profitability Coach, develop, and build succession plans for high-performing sales teams
Qualifications
Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA a plus) 10+ years of FMCG experience in KSA/UAE in a national leadership role Proven track record leading RTM transformation Experience in the Fresh Food category highly preferred Strong analytical, negotiation, and relationship-building skills Proficiency in Excel, PowerPoint, and CRM tools Fluency in Arabic and English (Arabic required for KSA, preferred for UAE) Willingness to travel extensively for account management and market visits
Skills:
rtm,fmcg,sales
- while transforming our sales organization through smarter route planning, technology adoption, and stronger execution standards. This role is especially suited to someone with a strong track record in fresh, short-shelf-life product categories. Responsibilities
Own and exceed sales targets (daily, monthly, quarterly, annual) across all product categories, geographies, and trade channels Design and execute the national RTM strategy, optimizing market coverage and distribution costs Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity Drive numeric and weighted distribution, category presence, and Perfect Store execution Manage sales wastage, replenishment, FIFO compliance, and warehouse aging Act as the primary point of contact for Key Modern Trade, Ecommerce, Discounter, and Wholesale customers Lead Sales Force Automation (SFA), GPS route compliance, and analytics/dashboard adoption Manage sales budgets, gross margins, trade investment, and customer profitability Coach, develop, and build succession plans for high-performing sales teams
Qualifications
Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA a plus) 10+ years of FMCG experience in KSA/UAE in a national leadership role Proven track record leading RTM transformation Experience in the Fresh Food category highly preferred Strong analytical, negotiation, and relationship-building skills Proficiency in Excel, PowerPoint, and CRM tools Fluency in Arabic and English (Arabic required for KSA, preferred for UAE) Willingness to travel extensively for account management and market visits
Skills:
rtm,fmcg,sales