Social Media Manager

element MEA is supporting a well-established Dubai-based integrated creative agency in appointing an experienced Social Media Manager.
The agency works with leading government, corporate and consumer brands across the UAE and wider GCC. Its capabilities span advertising, experiential marketing, brand communications, social media, digital campaigns, content production and large-scale successful candidate will join a multidisciplinary agency environment and manage the complete social media function for a portfolio of client accounts.
The agency's identity will be shared with shortlisted candidates during the recruitment process.
Role PurposeThe Social Media Manager will lead the planning, management and continuous improvement of social media activity for assigned client accounts.
Acting as an extension of each client's marketing team, the role holder will develop social media strategies, manage content planning, oversee campaign execution and use performance insights to achieve defined communication and business objectives.
The position combines social media strategy, content leadership, community management, paid-media coordination, influencer marketing, client advisory and performance analytics.
Working closely with Client Servicing, Strategy, Creative, Production, Media and Project Management teams, the Social Media Manager will ensure that social media is integrated into every stage of a campaign—from concept development and content production through publishing, community engagement and post-campaign analysis.

Key Responsibilities
Social Media StrategyDevelop annual, quarterly and campaign-specific social media strategies for assigned client accounts.
Build platform-specific strategies aligned with client business objectives, audience behaviour and marketing priorities.
Recommend the appropriate channel mix, content pillars, publishing cadence and engagement approach.
Translate wider brand and marketing strategies into practical social media plans.
Present strategies, recommendations and campaign opportunities to clients and internal teams.
Regularly review and refine strategies based on platform changes, audience insights and campaign performance.
Campaign Planning and Integrated MarketingDevelop social media campaigns that support wider advertising, experiential, digital, PR and activation with Strategy and Creative teams to strengthen the role of social media within integrated campaigns.
Create detailed campaign rollout plans across multiple platforms and audience segments.
Ensure online content supports and amplifies on-ground events, activations and brand experiences.
Identify real-time content and audience-engagement opportunities during live campaigns and events.
Coordinate campaign timelines, deliverables, approvals and publishing schedules.
Content Planning and ManagementDevelop monthly and campaign-specific content calendars aligned with client priorities and marketing objectives.
Prepare clear creative briefs for Designers, Copywriters, Photographers, Videographers, Animators and Motion Designers.
Manage content development from initial concept through production, approval and publishing.
Ensure content is platform-native, audience-focused and consistent with client brand guidelines.
Maintain the appropriate balance between planned, reactive, educational, promotional and engagement-led content.
Review content for accuracy, quality, tone, platform suitability and cultural relevance.
Manage multiple client accounts while maintaining consistency and meeting deadlines.
Community ManagementOversee daily community engagement across client social media channels.
Respond to comments, direct messages, enquiries and audience interactions in line with approved guidelines.
Develop response frameworks and escalation procedures for sensitive or high-risk issues.
Monitor online sentiment, customer feedback and emerging reputational risks.
Escalate complaints, crises or potentially damaging conversations promptly.
Develop engagement initiatives that encourage meaningful audience participation and community growth.
Ensure community management reflects each brand's tone of voice and service standards.
Paid Social and Media CoordinationCollaborate with media specialists to plan and execute paid social media campaigns.
Recommend campaign objectives, audience targeting, budget allocation, creative formats and platform selection.
Ensure alignment between organic content strategies and paid-media activity.
Monitor campaign performance and recommend adjustments to improve reach, engagement, leads or conversions.
Coordinate the development of campaign assets required for different audiences, placements and media testing of messaging, creative formats, audiences and calls to action.
Influencer and Creator MarketingIdentify influencers and content creators who are relevant to campaign objectives and brand positioning.
Manage influencer shortlisting, assessment, onboarding, briefing, approvals and content delivery.
Coordinate contracts, timelines, deliverab