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Head of Marketing
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The Head of Marketing is responsible for building and leading a unified, high-performance marketing function that elevates the Designsmith brand, strengthens market positioning, and supports business growth.This role develops long-term brand and communication strategies that reflect Designsmith’s vision of operational excellence, client satisfaction, and industry leadership. Key Responsibilities :- A. Strategy, Brand & GrowthDevelop and execute a Group-wide marketing strategy aligned with Designsmith’s long-term vision and strategic roadmap.Build a strong, consistent brand identity, architecture, and narrative across all business streams.Position Designsmith as a premium, trusted, and reliable market leader in the UAE and regional landscape.Lead annual marketing planning, budgeting, and ROI-driven decision-making.B. Corporate Communication & Reputation ManagementManage internal and external corporate communication, ensuring full alignment with company values and leadership direction.Lead PR, media relations, award submissions, brand features, and industry visibility.Act as the custodian of the company’s reputation, including crisis communication and stakeholder messaging.C. Digital, Social Media & Content LeadershipOwn and lead the digital strategy: website, SEO, social media, paid campaigns, blogs, newsletters, and analytics.Build and manage a content engine that highlights project excellence, innovation, culture, thought leadership, and client testimonials.Track digital performance via dashboards and ensure continuous improvement.D. Business Enablement & Sales SupportCollaborate with leadership to support business development through high-quality marketing assets.Manage and update corporate presentations, brochures, case studies, project photography, videography, and pitch materials.Enable commercial teams with client-driven insights, industry trends, and brand-aligned sales tools.E. Events, Partnerships & Brand ActivationsLead corporate events, exhibitions, conferences, workshops, and brand activations.Build and manage partnerships—vendors, creative agencies, CSR partners, wellness partners, etc.Strengthen employer branding through compelling campaigns, internal storytelling, and workforce engagement initiatives.F. Leadership, Governance & SystemsEstablish marketing SOPs, brand guidelines, approval workflows, and governance standards for consistency.Build and lead a strong internal marketing team with clear KPIs and service delivery expectations.Ensure full alignment with company governance, DOA, quarterly OKRs, reporting cadence, and performance dashboards.Maintain high levels of documentation, process discipline, and quality control.What We Offer- Opportunity to lead marketing for one of Dubai’s most fast-growing luxuries fit-out companies. - Competitive compensation with performance-based incentives. - Relocation support for international candidates.A seat at the leadership table, shaping Designsmith’s next stage of growth toward a 1-billion AED vision.Key Deliverables (KPIs)Quarterly improvement in brand visibility and recognitionDigital performance: reach, engagement, traffic, lead generation, conversionQuality, timeliness, and consistency of marketing outputsEffectiveness of communication and brand storytellingEvent success metrics and stakeholder satisfactionInternal communication engagementEmployer branding outcomes and talent attraction impactBudget efficiency and cost optimizationCompliance with governance standards and documentation requirements
