Social Media Manager

2 weeks ago

Dubai, Dubai, United Arab Emirates Rabdan Developments Full time 120,000 - 240,000 per year

About Rabdan Developments

Rabdan Developments is a fast-growing, design-driven real estate developer in Dubai, committed to delivering exceptional residential and commercial projects that elevate modern living. With a focus on innovation, quality, and customer satisfaction, we strive to redefine urban lifestyles through visionary developments across the UAE. As we expand our portfolio, we are looking for a dynamic, self-driven and highly skilled
Social Media Manager
to amplify the Rabdan brand across digital channels and position us alongside Dubai's top-tier developers.

Role Overview

The Social Media Manager will lead the strategic planning, execution, and optimisation of Rabdan Developments' social media presence. The ideal candidate has deep knowledge of Dubai's real estate landscape, understands premium real estate brand positioning, and can deliver impactful digital content that drives engagement and brand equity.

Key Responsibilities

Strategy & Planning

  • Develop and implement a comprehensive social media strategy aligned with Rabdan company goals and project launch timelines.
  • Benchmark against leading developers to ensure Rabdan's online presence is competitive and differentiated.
  • Identify target audiences and create tailored content strategies for various platforms (Instagram, TikTok, LinkedIn, YouTube, X, Facebook).

Content Creation & Management

  • Oversee the creation of high-quality content including videos, reels, animations, testimonials, community stories, behind-the-scenes, internal employees and project highlights.
  • Collaborate with creative teams, agencies, photographers, and videographers to maintain a consistent premium brand look and feel.
  • Create and Manage content calendars, ensuring timely posting around key events, milestones, and campaigns.

Community Engagement

  • Engage with audiences daily across platforms to drive conversations, respond to inquiries, and enhance brand loyalty.
  • Monitor and manage comments, direct messages, and online feedback, escalating client inquiries when needed.
  • Build and maintain strong relationships with influencers, media partners, and brand advocates relevant to the real estate sector.

Social Media Campaign Execution and coverage

  • Support property launches, events, and exhibitions (property roadshows, open houses) with real-time content.
  • Manage Google Business Profiles for all project locations ensuring updated content.

Analytics & Optimization

  • Track performance metrics, generate detailed monthly reports, and present insights to senior management.
  • Optimize content using data-driven decisions to increase reach, engagement, and ROI.
  • Stay updated on platform changes, trends, and best practices—particularly in luxury real estate storytelling.

Qualifications & Requirements

  • Bachelor's degree in marketing, Communications, Media, or related field.
  • 3-5 years of social media management experience, ideally within real estate, luxury brands, or lifestyle sectors in the UAE.
  • Proven experience managing social media for brands with high aesthetic standards.
  • Strong understanding of Dubai's real estate market and customer profile.
  • Expertise in content creation, copy writing, video direction, and visual storytelling.
  • Proficiency with social media management tools (Hootsuite, Sprout Social, Later, etc.).
  • Familiarity with platforms (Meta, TikTok, LinkedIn, Google Business Profile).
  • Excellent communication, creativity, and project management skills.
  • Ability to work in a fast-paced environment and manage strict timelines around project launches.

Additionally, you can send your CV to

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