Growth Marketer

About the Client

Our client is a Dubai-based PropTech company transforming the real estate ecosystem through innovative, technology-driven solutions. Operating at the intersection of property, data, and digital platforms, the company enables developers, property owners, and tenants to manage, analyze, and transact real estate more efficiently. With a strong focus on scalability, user experience, and market intelligence, the firm supports the region's evolving property landscape by delivering smarter, more transparent, and future-ready real estate solutions.

About the Role

The Growth Marketer position is a mid-to-senior level role focused on accelerating business growth for a PropTech company operating in the dynamic Dubai real estate market. This hybrid role blends in-office collaboration with remote flexibility, requiring a strategic thinker who can design, execute, and optimize multi-channel growth initiatives. The position is pivotal in driving user acquisition, increasing engagement, and maximizing retention across digital platforms, with a direct impact on the company's market share and revenue growth in the property technology sector.

Key Responsibilities

• Develop and execute comprehensive growth marketing strategies tailored to the PropTech and real estate sector, leveraging market insights and user behavior analytics.
• Design, implement, and optimize multi-channel user acquisition campaigns across digital platforms including paid search, social media, display advertising, and content marketing.
• Analyze and segment user data to identify high-value customer cohorts, tailoring engagement and retention strategies to maximize lifetime value.
• Collaborate closely with product, sales, and engineering teams to align growth initiatives with product launches, feature enhancements, and customer feedback loops.
• Conduct A/B testing, conversion rate optimization, and funnel analysis to continuously improve campaign performance and user journey effectiveness.
• Manage and optimize marketing automation tools and CRM systems to nurture leads and drive personalized communication at scale.
• Monitor key growth metrics, prepare detailed performance reports, and present actionable insights to stakeholders for data-driven decision making.
• Stay abreast of PropTech industry trends, competitor activities, and emerging digital marketing technologies to maintain a competitive edge.
• Oversee the allocation and management of marketing budgets, ensuring efficient spend and maximum ROI across all growth channels.
• Foster a culture of experimentation, rapid iteration, and continuous learning within the marketing team.

Required Experience & Skills

• Proven experience (3+ years) in growth marketing, digital marketing, or performance marketing roles, preferably within PropTech, real estate, or technology-driven industries.
• Demonstrated expertise in user acquisition, engagement, and retention strategies across multiple digital channels (Google Ads, Facebook/Instagram Ads, LinkedIn, programmatic, SEO, content marketing).
• Strong analytical skills with proficiency in data analysis tools (Google Analytics, Mixpanel, Amplitude) and the ability to translate insights into actionable strategies.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM systems for lead nurturing and lifecycle marketing.
• Advanced knowledge of A/B testing methodologies, conversion rate optimization, and funnel analysis techniques.
• Excellent communication and collaboration skills, with the ability to work cross-functionally in a hybrid work environment.
• Familiarity with the Dubai real estate market and regional digital marketing best practices is highly advantageous.
• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Creative problem-solving abilities and a growth mindset, with a passion for experimentation and innovation.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degrees or certifications in digital marketing or growth hacking are a plus.
• Additional certifications in Google Ads, Facebook Blueprint, HubSpot, or similar platforms are highly desirable.
• Demonstrated track record of delivering measurable growth results in a fast-paced, technology-driven environment.

Tools & Technologies

• Digital Advertising Platforms: Google Ads, Facebook/Instagram Ads, LinkedIn Ads, programmatic ad networks
• Analytics & Data Platforms: Google Analytics, Mixpanel, Amplitude, Tableau, or similar BI tools
• Marketing Automation & CRM: HubSpot, Marketo, Salesforce, Mailchimp
• SEO & Content Tools: SEMrush, Ahrefs, Moz, WordPress, Contentful
• A/B Testing & CRO: Optimizely, Google Optimize, VWO
• Collaboration & Project Management: Slack, Asana, Trello, Jira
• Email Marketing: Mailchimp, SendGrid, ActiveCampaign

This Growth Marketer role offers the opportunity to shape the trajectory of a forward-thinking PropTech company in one of the world's most dynamic real estate markets. The position provides a platform for professional growth, exposure to cutting-edge marketing technologies, and the chance to make a measurable impact on business outcomes and user experiences.

By applying to this position, you are granting us permission to process your CV and keep your profile on file for consideration for this and future opportunities.