Social Media

3 days ago

Abu Dhabi, Abu Dhabi, United Arab Emirates Modon Full time

Marketing Strategy & Planning

  • Develop and implement integrated marketing plans for restaurants.
  • Align marketing activities with seasonal promotions, and revenue targets
  • Conduct market research and competitor analysis to identify trends and opportunities
  • Manage marketing calendars and campaign timelines

Social Media Management

  • Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
  • Plan, create, and publish engaging content (photos, videos, reels, stories, captions)
  • Monitor engagement, respond to comments/messages, and build an active online community
  • Collaborate with influencers

Content & Brand Management

  • Ensure consistent brand voice, tone, and visual identity across all platforms
  • Create compelling storytelling content showcasing dining experiences, events, and lifestyle
  • Oversee menu launches, promotions, festive campaigns, and special events content
  • Coordinate PR initiatives and media collaborations when required

Digital Marketing & Performance

  • Manage paid digital campaigns (Meta Ads, Google Ads, influencer collaborations)
  • Track, analyze, and report on KPIs such as reach, engagement, conversions, and ROI
  • Optimize campaigns based on performance insights
  • Support website updates, SEO basics, and email marketing where applicable

Events & Activations

  • Promote in-house events, brunches, themed nights, and brand activations
  • Support on-ground marketing during major events and openings

Coordinate with operations teams to ensure marketing alignment with guest experience

Qualification:

  • Bachelor's degree in marketing, communication, business or related field.
  • 3-5 years of experience in marketing and social media preferably in hospitality, F&B, or lifestyle brands
  • Proven experience managing social media platforms and campaigns
  • Strong understanding of digital marketing trends and analytics

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