Performance Marketing Manager

9 hours ago

Dubai, Dubai, United Arab Emirates International Free Zone Authority | IFZA Full time

As a Performance Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA's digital platforms.

Key Responsibilities
1. Campaign Execution and Management

• Plan, launch, and manage paid campaigns across multiple digital platforms


• Ensure campaigns are aligned with business goals and growth targets


• Continuously improve campaign performance through optimization of targeting, bidding,

and messaging

2. Performance Monitoring and Optimization

• Monitor performance across the customer journey and identify opportunities for

improvement


• Support acquisition and retention initiatives tied to core business objectives


• Adjust strategies based on results and evolving priorities

3. Tracking and Platform Oversight

• Oversee tracking and platform setups to support accurate performance measurement


• Ensure consistency and reliability across campaign reporting and data sources

4. Reporting and Stakeholder Communication

• Prepare clear performance updates and recommendations for stakeholders


• Communicate progress, insights, and next steps in a structured and actionable manner

5. Cross Functional Collaboration

• Work closely with internal teams to ensure smooth execution and alignment


• Support consistent messaging and coordinated campaign delivery across channels

Requirements

  • Minimum 6 years of performance or digital marketing experience across international markets
  • Strong working knowledge of paid media platforms including Google, Meta, LinkedIn, and others
  • Experience managing campaigns with performance focused objectives
  • Highly organized with strong attention to detail
  • Commercially minded with a hands on execution approach
  • Ability to manage campaigns end to end and improve performance over time
  • Strong problem solving skills and sound judgment
  • Strong collaboration skills are mandatory


• Additional Experience

  • Experience working with CRM or email marketing programs is a plus
  • Interest in emerging technologies within digital marketing is beneficial

Benefits

  • 24 annual leave days
  • Annual flight home
  • Life insurance plan
  • Medical insurance plan (with the option to upgrade at your own cost)
  • Bonus scheme (in relevant departments)
  • Invitations to participate in various company functions, staff events, and department team building events
  • Opportunities to learn, develop and grow with the organization

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