Performance Marketing Manager

Job Title:
Performance Marketing Manager

Department:
Marketing

Reports to:
Head of Marketing

Role Overview

As our
Performance Marketing Manager
, you will play a pivotal role in shaping and executing our digital growth strategy across paid and performance channels. You will be responsible for planning, executing, and optimising data-driven campaigns, owning media strategy and budgets, and translating performance insights into measurable commercial impact.

This is a hands-on role suited to someone who thrives in a fast-paced, regulated environment and has strong experience within the
CFD / financial services industry
.

Key Responsibilities

Strategic Planning & Media Strategy

• Develop, own, and execute a comprehensive digital performance marketing strategy across channels including
  Google Ads, Paid Social, Microsoft Ads, Programmatic, and other performance platforms
  .
• Build robust
  media plans, budget forecasts, and campaign structures
  aligned with wider business and acquisition goals.
• Work closely with the wider marketing team to ensure full alignment with brand, product, and commercial objectives.

Campaign Execution & Optimisation

• Plan, launch, and manage end-to-end performance campaigns, ensuring delivery
  on time, within budget, and in line with compliance requirements
  .
• Conduct in-depth
  keyword research and search intent analysis
  to build high-performing SEM campaigns.
• Continuously optimise campaigns based on traffic quality, conversion performance, CAC, and ROI.

Performance Analysis & Reporting

• Measure and analyse campaign performance against defined
  KPIs and ROI targets
  , using tools such as
  Google Analytics, ad platform dashboards, and CRM data
  .
• Produce clear, actionable performance reports and insights for senior stakeholders, highlighting opportunities, risks, and recommendations.
• Use data to drive ongoing testing, experimentation, and performance improvements.

Growth & Innovation

• Proactively identify and test
  new growth opportunities, channels, formats, and targeting strategies
  to stay ahead in a competitive market.
• Monitor the competitive landscape and provide insights on market trends, competitor activity, and differentiation opportunities.

Creative & Conversion Optimisation

• Collaborate with internal teams to develop and optimise
  ad creatives, messaging, landing pages, and user funnels
  .
• Continuously improve user journeys to maximise engagement, lead quality, and conversion rates.

Industry & Market Expertise

• Stay up to date with the latest
  digital marketing trends, technologies, and best practices
  , particularly within performance marketing and financial services.
• Ensure all activity aligns with industry standards, platform policies, and regulatory requirements.

Skills, Experience & Profile

Essential

• Minimum
  5 years' experience
  in a Digital Marketing Executive, Senior Digital Marketing Executive, or similar performance-focused role.
• Strong experience within the CFD or financial services industry
  .
• Proven experience in building
  marketing strategies, media plans, and campaign structures
  from the ground up.
• Hands-on expertise in
  Google Ads, Meta Ads, SEO/SEM, Google Analytics
  , and CRM platforms.
• Strong experience in
  landing page optimisation, conversion funnels, and CRO
  .
• Highly analytical with strong attention to detail and a results-driven mindset.
• Excellent communication skills and the ability to work effectively with cross-functional teams.
• Comfortable managing multiple projects simultaneously and working to tight deadlines.

Desirable

• Experience working in regulated or compliance-heavy environments.
• Exposure to Programmatic platforms and advanced performance tools.
• Experience reporting performance at senior or leadership level.

What we offer:

• Annual Ticket Home - 2,500 AED a year offered after 1 year of employment
• VISA Sponsorship
• Health Insurance
• Annual Discretionary Bonus Pool – rewarding high performance
• Monthly $100 Core Values Nominations – recognition for living our values
• Quarterly Core Values Winner – exclusive dinner with our Directors
• Yearly Core Values Champion – an all-inclusive paid work trip to one of our global offices
• Work from Other Offices – flexibility to work remotely from our worldwide locations (at employee's expense)