Marketing Manager

Safety and Security

• Notify your manager/supervisor immediately in the event of work-related incidents or

any other injuries.

• Discern and rectify hazardous job methods or circumstances and/or relay them to

management and security/safety staff.

• Abide by the safety and security directives and processes of the organization and

department to guarantee a spotless, secure, and protected atmosphere.

• Adhere to property-specific procedures when confronted with critical situations (for

instance, evacuations, medical crises, natural calamities).

• Preserve vigilance concerning unwanted individuals present on property premises.

• Observe the policies and procedures for the secure use and storage of gear,

machinery, and tools.

• Utilize the correct gear, and apply appropriate lifting techniques when needed to

prevent harm.

• Successfully accomplish relevant safety education and gain certifications for executing

work assignments.

Guidelines and Protocols

• Safeguard the confidentiality and safety of visitors and colleagues.

• Preserve the secrecy of exclusive resources and data.

• Adhere to corporation and sector directives and methodologies.

• Defend corporate apparatus, gear, machinery, or other resources in alignment with

organizational guidelines and methodologies.

• Warrant that attire, nametags, and individual presentation are immaculate, sanitary,

expert, and congruent with corporate directives and methodologies.

• Fulfill any additional job responsibilities as assigned by supervisors that are within

reason.

Key Responsibilities

1. Strategic Planning:

• Develop comprehensive marketing strategies aligned with overall business

goals.

• Conduct market research to identify trends, opportunities, and competitive

landscapes.

1. Team Leadership:

• Lead and manage the marketing team, providing guidance, mentoring, and

support.

• Foster a collaborative and innovative team culture.

1. Campaign Development:

• Plan, execute, and oversee marketing campaigns across various channels,

including digital, social media, email, and traditional media.

• Ensure campaigns are cohesive, on-brand, and effectively target the intended

audience.

1. Brand Management:

• Manage and enhance the company's brand identity.

• Develop and enforce brand guidelines across all marketing materials and

channels.

1. Content Creation:

• Oversee the creation of engaging and compelling content for various platforms.

• Collaborate with content creators, copywriters, and designers to maintain a

consistent brand voice.

1. Digital Marketing:

• Develop and implement digital marketing strategies, including SEO, SEM,

social media, and email marketing.

• Analyze and optimize digital campaigns for performance and ROI.

1. Public Relations:

• Manage relationships with media outlets, influencers, and other industry

stakeholders.

• Develop and execute PR strategies to enhance brand visibility.

1. Budget Management:

• Develop and manage the marketing budget, allocating resources effectively to

achieve maximum impact.

• Monitor and analyze marketing expenses and return on investment.

1. Analytics and Reporting:

• Utilize analytics tools to measure and report on the performance of marketing

initiatives.

• Make data-driven decisions and adjustments to optimize marketing strategies.

1. Market Expansion:

• Identify opportunities for market expansion and growth.

• Collaborate with sales teams to align marketing efforts with sales objectives.

1. Event Management:

• Plan and coordinate promotional events, product launches, and trade shows.

• Ensure events align with brand positioning and marketing objectives

Education:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

Training/Experience:

• Proven experience in marketing management with a successful track record.

• Strong leadership and team management skills.

• In-depth knowledge of marketing strategies, channels, and best practices.

• Excellent communication and interpersonal skills.

• Analytical mindset with the ability to interpret data and trends.

• Proficient in using marketing tools and analytics platforms.

• Creative thinking and problem-solving abilities.

• Results-oriented with a focus on achieving business objectives.