SEO Specialist

4 days ago

Dubai, Dubai, United Arab Emirates SOIT BELLE Full time

We are seeking an experienced
SEO Specialist
to lead a comprehensive audit and optimization initiative aimed at improving search visibility, technical performance, and organic growth for a premium/luxury brand website.

Key Responsibilities
SEO Audit & Analysis

  • Conduct a
    full SEO audit
    using
    SEMrush
    and
    Google Search Console (GSC)
  • Identify technical, on-page, and performance gaps affecting organic visibility
  • Deliver clear, actionable insights and prioritized recommendations

Technical SEO & Performance

  • Diagnose and resolve
    Core Web Vitals
    issues (LCP, INP, CLS)
  • Fix
    indexing and crawlability issues
    , including:
  • Coverage errors
  • Crawl budget inefficiencies
  • Redirects, canonicalization, and sitemap issues
  • Ensure best practices for mobile usability and page performance

On-Page Optimization

  • Optimize the
    homepage
    for search intent, structure, and conversions
  • Optimize the
    top 5 collection pages
    , including:
  • Headings and content hierarchy
  • Internal linking
  • Keyword alignment

Metadata Optimization

  • Rewrite
    meta titles and meta descriptions
    with a
    luxury-focused tone
  • Balance SEO best practices with brand voice and click-through optimization
  • Ensure uniqueness, relevance, and SERP competitiveness

Requirements

  • Proven experience in
    technical SEO and on-page optimization
  • Strong hands-on knowledge of SEMrush
    and
    Google Search Console
  • Solid understanding of Core Web Vitals and performance optimization
  • Experience working with eCommerce or luxury brands
    is a strong plus
  • Ability to translate data into clear, actionable strategies

Deliverables

  • Comprehensive SEO audit report
  • Fixed technical SEO and performance issues
  • Optimized homepage and priority collection pages
  • Updated meta titles and descriptions aligned with luxury branding

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