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Senior Performance Marketing Manager

3 weeks ago

Dubai, Dubai, United Arab Emirates CRWD Agency Dubai Full time

CRWD AGENCY DUBAI is currently looking for a Senior Performance Marketing Leader to take full ownership of our paid media strategy and performance. The ideal candidate will bring extensive experience managing large-scale advertising budgets across Meta, Google, TikTok, and other digital platforms. You must have a proven background working at top-tier agencies and/or on high-growth eCommerce or consumer brands, ideally with multinational exposure.

You will work closely with leadership to drive customer acquisition and revenue growth through data-driven marketing, rapid experimentation, and full-funnel campaign management.

You'll lead strategy and execution across Google, Meta, TikTok, and programmatic platforms (DV360, The Trade Desk, etc.), with full ownership of growth KPIs and a clear focus on data, scale, and efficiency.

Key Responsibilities

  • Own strategy, planning, execution, and optimization of all paid media channels (Meta, Google, TikTok, Snapchat, YouTube, etc.)
  • Allocate and manage large monthly budgets efficiently across markets and channels
  • Build scalable campaigns across UAE, KSA & GCC markets with clear performance targets
  • Collaborate with internal creative teams to guide ad messaging, landing pages, and funnel strategy
  • Analyze and report on campaign performance, ROI, and attribution; implement continuous improvement
  • Manage media buying across platforms with a performance-first mindset (ROAS, CAC, LTV)
  • Collaborate with brand, product, and data teams to align business objectives and marketing efforts
  • Mentor and build the in-house marketing team or manage agencies/freelancers as required
  • Plan, execute, and optimize paid advertising campaigns specifically for our forex broker client, ensuring compliance, performance efficiency, and high-quality lead acquisition

Requirements

  • 7–10+ years in performance marketing, with a strong background in agency and in-house environments
  • Proven track record managing high-budget campaigns
  • Experience working with multinational or premium consumer brands
  • Deep understanding of media buying, ad operations, attribution, and performance analytics
  • Expert in Google Ads, Meta Ads Manager, Google Analytics, GA4, and tracking tools like , Segment, or similar
  • Highly analytical with a bias for experimentation and iteration
  • Strong leadership and stakeholder communication skills
  • Experience scaling D2C brands or eCommerce platforms across multiple geographies
  • Hands-on experience with marketing tools and attribution platforms
  • Familiarity with Shopify Plus and WooCommerce
  • Regional experience in MENA/GCC or global market rollouts

if you are interested send your CV directly to

Job Type: Full-time

Pay: AED4, AED5,000.00 per month