Head of Digital

7 days ago

Dubai, Dubai, United Arab Emirates The Greater Change Full time

Position: Head of Digital

Function: Marketing / Brand Design

Reporting To: Chief Marketing Officer / Head of Marketing

Location: Dubai, UAE

Role Purpose

The Head of Digital will act as the creative authority responsible for shaping the brand's visual identity, digital presence, and overall aesthetic. This role will translate brand vision into a refined luxury experience across all digital and physical touchpoints. The position requires a leader who owns the brand design narrative end-to-end and ensures consistency, desirability, and premium perception across platforms.

Key Responsibilities
  • Lead the creation and execution of all digital and physical design assets with a cohesive luxury aesthetic.
  • Conceptualize, design, and deliver original social media content to enhance engagement and brand appeal.
  • Define and evolve the brand's visual language, identity, and design philosophy.
  • Partner closely with the Head of Marketing on campaigns, launches, events, and digital initiatives.
  • Translate strategic brand vision into a seamless online and offline brand experience.
  • Own creative direction for marketing collaterals, presentations, websites, applications, and digital campaigns.
  • Benchmark global luxury lifestyle and real estate brands to maintain aspirational relevance.
  • Lead and mentor the creative team while setting high standards for innovation and quality.
Key Deliverables (First 18–24 Months)
  • Establish strong brand foundation and digital DNA.
  • Achieve digital presence comparable to top global luxury brands.
  • Build organic social desirability through quality engagement.
  • Ensure internal alignment on brand clarity and consistency.
Key Performance Indicators (KPIs)
  • Website and digital experience quality.
  • Brand awareness, perception, and trust.
  • Project launch success and sales enablement impact.
  • Digital and physical integration effectiveness.
  • Marketing ROI and budget discipline.
  • Team, process, and governance efficiency.
Requirements
Qualifications & Experience
  • Minimum 10 years' experience in digital and luxury brand design.
  • Background in real estate, lifestyle, or luxury consumer brands preferred.
  • Proven success in building iconic, high-desirability brands.
  • Strong expertise in Adobe Creative Suite, Figma, Canva, and visual storytelling.
  • Deep understanding of social media trends and content performance.
  • Ability to execute large-scale digital and physical campaigns.
  • Strong attention to detail, innovation mindset, and aspirational thinking.
  • Highly collaborative across marketing, sales, and development teams.
Benefits

Compensation & Benefits

  • Executive-level package aligned with UAE market standards.

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