Performance Marketing Specialist

2 weeks ago

Dubai, Dubai, United Arab Emirates Middle East Retail Group Full time 90,000 - 120,000 per year

Role Summary:

As a Performance Marketing Specialist, you will be responsible for executing and optimizing digital campaigns across channels to drive traffic, engagement, and conversions. You'll work closely with cross-functional teams including content, social media and graphic design.

Key Responsibilities:

  • Plan, execute, and manage digital marketing campaigns across Google, Meta, Tiktok and Snapchat Ads.
  • Leverage AI tools for content generation, personalization, campaign optimization, and predictive analytics.
  • Analyze and report campaign performance using platforms like GA4, Google Ads, Meta Business Suite, and AI-powered analytics tools.
  • Collaborate with content teams to create marketing assets (ad copy, emails, etc.), occasionally using AI writing assistants.
  • Keep up-to-date with digital marketing trends, especially advancements in AI/ML applications for marketing.
  • Come up with experiments and initiatives to grow the revenue in the digital ecosystem

Requirements:

  • 2-4 years of experience in digital marketing with demonstrable success across major channels.
  • Experience using AI-based tools for marketing purposes (examples: Jasper, , ChatGPT, Midjourney for creatives, or similar).
  • Hands-on experience with Google Ads, SEM, social media advertising, shopify and magento.
  • Strong analytical skills with experience in GA4, Looker Studio, or other marketing analytics dashboards.
  • Solid understanding of marketing automation and ecommerce best practices.
  • Excellent communication skills, with an ability to craft compelling messaging with or without AI assistance.
  • Experience in eCommerce or F&B brands is a must

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