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Senior Manager

5 hours ago


Dubai, Dubai, United Arab Emirates Majid Al Futtaim Full time

Position Overview

The Senior Manager - Paid Media and Performance Marketing role in Dubai leads SHARE s cross-channel paid media strategy across multiple markets. This position drives customer acquisition, engagement, reactivation, app installs, digital payments adoption, and credit card growth by building high-impact, data-driven media plans aligned with business and marketing KPIs.

Job Details

Country: UAE

City: Dubai

Industry: Marketing and Advertising

Function: Marketing Management

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Key Responsibilities

* Own and continuously evolve SHARE s cross-channel paid media strategy across markets

* Design media plans for always-on performance marketing, product launches, and seasonal campaigns

* Lead strategy, governance, and performance optimization of owned media assets including websites, in-mall digital screens, in-store POS, CRM channels, and social assets

* Collaborate with business unit marketing teams across malls, retail, entertainment, and fashion to execute cross-promotional campaigns

* Identify and activate new partner-owned media opportunities across the full-funnel media mix

* Oversee campaign briefing, execution, and performance tracking with media agencies and internal stakeholders

* Develop and manage a comprehensive paid media measurement framework including acquisition cost, ROAS, attribution, and lifetime value impact

* Manage day-to-day agency relationships to ensure delivery against performance and strategic objectives

Ideal Profile

* 8 to 10 years of experience in media and performance marketing within multi-market environments

* Strong understanding of the UAE, Egypt, and GCC media landscape

* Hands-on expertise with Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads

* Proven experience managing large-scale media budgets across multi-million portfolios

* Strong analytical, strategic, and stakeholder management skills

* Arabic language proficiency is an advantage

* Demonstrated success running full-funnel paid media campaigns covering acquisition and retention