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Position Overview
The Senior Manager - Paid Media and Performance Marketing role in Dubai leads SHARE s cross-channel paid media strategy across multiple markets. This position drives customer acquisition, engagement, reactivation, app installs, digital payments adoption, and credit card growth by building high-impact, data-driven media plans aligned with business and marketing KPIs.
Job Details
Country: UAE
City: Dubai
Industry: Marketing and Advertising
Function: Marketing Management
Gender: Any
Candidate Nationality: Any
Job Type: Full-time
Key Responsibilities
* Own and continuously evolve SHARE s cross-channel paid media strategy across markets
* Design media plans for always-on performance marketing, product launches, and seasonal campaigns
* Lead strategy, governance, and performance optimization of owned media assets including websites, in-mall digital screens, in-store POS, CRM channels, and social assets
* Collaborate with business unit marketing teams across malls, retail, entertainment, and fashion to execute cross-promotional campaigns
* Identify and activate new partner-owned media opportunities across the full-funnel media mix
* Oversee campaign briefing, execution, and performance tracking with media agencies and internal stakeholders
* Develop and manage a comprehensive paid media measurement framework including acquisition cost, ROAS, attribution, and lifetime value impact
* Manage day-to-day agency relationships to ensure delivery against performance and strategic objectives
Ideal Profile
* 8 to 10 years of experience in media and performance marketing within multi-market environments
* Strong understanding of the UAE, Egypt, and GCC media landscape
* Hands-on expertise with Meta Ads Manager, Google Ads, DV360, TikTok Ads, and Snapchat Ads
* Proven experience managing large-scale media budgets across multi-million portfolios
* Strong analytical, strategic, and stakeholder management skills
* Arabic language proficiency is an advantage
* Demonstrated success running full-funnel paid media campaigns covering acquisition and retention